Managing Leads With Microsoft CRM Server
Microsoft CRM server has all the tools your business needs to increase leads, to send the quality leads to your sales staff, and to track the "still-thinking-about-it" leads over time until they are ready to be approached directly.
Nowadays businesses are discovering that old-time methods are no longer viable - especially in the depressed economic climate today.
Moreover, the coming of the internet has revolutionized buyers' behavior.
These days buyers research what they need and what is happening in the market, as well as which vendors offer the best buys.
Frequently the buyers will have conducted a great deal of research before contacting your company and their first contact with you will probably be made through your website.
The new market created by the internet makes for much stiffer competition, but on the other hand it can also help you to create demand, to garner early leads who are not yet ready to buy but are still investigating and to nurture these leads until they are ready to make their purchase.
Probably when leads arrive via a form from your website, they go straight to your sales staff.
Since it is estimated that 80% of these leads are still researching and have not yet decided to buy, having a salesperson call them is often counterproductive.
Many people are put off by sales phone calls, even when they themselves initiated the contact online.
And if 80% of your salespeople's calls are fruitless, your business is wasting time and money following them up, as well as discouraging your sales staff from actively pursuing website-generated leads.
The Microsoft CRM host is designed precisely to identify leads; to score them; to track them; and to nurture them gently.
The CRM system gives visibility to the metrics of marketing before it passes ripe leads to your sales staff for action.
Businesses need systems to identify leads, score their potential, track their interest, and nurture them to the point of purchase.
This is done with a database which accumulates all the leads from whatever source they come, whether online or other.
Scoring includes such factors as identifying the source of the lead - e.
g.
what campaign they responded to by clicking on the relevant page; or what questions they asked on the form.
Tracking is done by identifying the later actions which the lead took since initial contact.
Templates enable you to identify the important criteria or behavior which indicates - for your business - when a lead is really a lead and when the lead is ripe enough to give to your sales staff.
Real-time analysis lets you gauge which of your campaign angles generates the most leads and which angles most often lead to ultimate sales.
This information enables you to adjust your marketing strategy instantly in response to real-world demand.
Moreover, CRM is available even to small businesses, with such money-saving strategies as Microsoft CRM SaaS, which enables you to rent CRM software cheaply on a month-to-month basis with no large initial outlay.
Nowadays businesses are discovering that old-time methods are no longer viable - especially in the depressed economic climate today.
Moreover, the coming of the internet has revolutionized buyers' behavior.
These days buyers research what they need and what is happening in the market, as well as which vendors offer the best buys.
Frequently the buyers will have conducted a great deal of research before contacting your company and their first contact with you will probably be made through your website.
The new market created by the internet makes for much stiffer competition, but on the other hand it can also help you to create demand, to garner early leads who are not yet ready to buy but are still investigating and to nurture these leads until they are ready to make their purchase.
Probably when leads arrive via a form from your website, they go straight to your sales staff.
Since it is estimated that 80% of these leads are still researching and have not yet decided to buy, having a salesperson call them is often counterproductive.
Many people are put off by sales phone calls, even when they themselves initiated the contact online.
And if 80% of your salespeople's calls are fruitless, your business is wasting time and money following them up, as well as discouraging your sales staff from actively pursuing website-generated leads.
The Microsoft CRM host is designed precisely to identify leads; to score them; to track them; and to nurture them gently.
The CRM system gives visibility to the metrics of marketing before it passes ripe leads to your sales staff for action.
Businesses need systems to identify leads, score their potential, track their interest, and nurture them to the point of purchase.
This is done with a database which accumulates all the leads from whatever source they come, whether online or other.
Scoring includes such factors as identifying the source of the lead - e.
g.
what campaign they responded to by clicking on the relevant page; or what questions they asked on the form.
Tracking is done by identifying the later actions which the lead took since initial contact.
Templates enable you to identify the important criteria or behavior which indicates - for your business - when a lead is really a lead and when the lead is ripe enough to give to your sales staff.
Real-time analysis lets you gauge which of your campaign angles generates the most leads and which angles most often lead to ultimate sales.
This information enables you to adjust your marketing strategy instantly in response to real-world demand.
Moreover, CRM is available even to small businesses, with such money-saving strategies as Microsoft CRM SaaS, which enables you to rent CRM software cheaply on a month-to-month basis with no large initial outlay.
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