Create Residual Income: Part 4 of How To Create Residual Income
Create Residual Income: Unique Selling Proposition A selling proposition for a product or service is like a red-carpet for a hoity-toity event.
It's inviting.
People want to walk on it (use it) and be recognized.
It's the method by which a company gets their prospects interested in their product or service.
Soda machines are all over right? You find them at gas station, at the park, schools and various other locations.
But have you seen the new coke machine usually found in restaurants? You can actually get 127 different flavors of coke products out of that one machine.
It's amazing.
Adults and kids alike want to try it because it's unique and simple to use.
Coke has sold their soda for decades.
And to maintain its sales and market penetration they had to come up with a unique way of selling their product.
They found it with the new 127-flavor soda machine.
When you are evaluating your company for residual income, is it a standard format or is there a unique platform that makes them stand out from the rest of the pack? Create Residual Income: The Company Structure There are a myriad of ways to form and structure a company.
Companies are either for-profit as most are, or non-profit- a special class that provides certain tax advantages.
Several different corporate structures are available, like C-Corp.
, S-Corp, LLC and the like.
Each has its own merits.
But the one I look at is whether or not a company is privately held or is a public company.
A public company means you can buy stock of the company and become a part owner.
And, as such, you can have a say in how the company operates.
Of course the more shares you own, the louder your "say" is.
The Board of Directors typically govern the public companies.
Unfortunately, a public company cannot quickly change directions and therefore reacts slowly to market trends.
One or more people own and run a privately held company.
Owners experience and work history usually reflects their ability to effectively run this type of organization.
Boards are often used to maintain accountability.
These types of companies can usually react quickly to market changes.
One can argued either way in terms of which structure is best; I prefer the privately held company because of its quick responses to markets and trends.
That gives the company a tremendous edge in the market place.
A privately held company also has the advantage of not having to divulge corporate policies.
That doesn't mean it is run illegally or that it is trying to hide anything.
It does mean that the company can control to a certain degree, what people see.
That further means that competition cannot easily copy something that is working well.
In the last article on this series, we will discuss: fulfillment, scalability and a third "secret" element.
Until Then, Wally
It's inviting.
People want to walk on it (use it) and be recognized.
It's the method by which a company gets their prospects interested in their product or service.
Soda machines are all over right? You find them at gas station, at the park, schools and various other locations.
But have you seen the new coke machine usually found in restaurants? You can actually get 127 different flavors of coke products out of that one machine.
It's amazing.
Adults and kids alike want to try it because it's unique and simple to use.
Coke has sold their soda for decades.
And to maintain its sales and market penetration they had to come up with a unique way of selling their product.
They found it with the new 127-flavor soda machine.
When you are evaluating your company for residual income, is it a standard format or is there a unique platform that makes them stand out from the rest of the pack? Create Residual Income: The Company Structure There are a myriad of ways to form and structure a company.
Companies are either for-profit as most are, or non-profit- a special class that provides certain tax advantages.
Several different corporate structures are available, like C-Corp.
, S-Corp, LLC and the like.
Each has its own merits.
But the one I look at is whether or not a company is privately held or is a public company.
A public company means you can buy stock of the company and become a part owner.
And, as such, you can have a say in how the company operates.
Of course the more shares you own, the louder your "say" is.
The Board of Directors typically govern the public companies.
Unfortunately, a public company cannot quickly change directions and therefore reacts slowly to market trends.
One or more people own and run a privately held company.
Owners experience and work history usually reflects their ability to effectively run this type of organization.
Boards are often used to maintain accountability.
These types of companies can usually react quickly to market changes.
One can argued either way in terms of which structure is best; I prefer the privately held company because of its quick responses to markets and trends.
That gives the company a tremendous edge in the market place.
A privately held company also has the advantage of not having to divulge corporate policies.
That doesn't mean it is run illegally or that it is trying to hide anything.
It does mean that the company can control to a certain degree, what people see.
That further means that competition cannot easily copy something that is working well.
In the last article on this series, we will discuss: fulfillment, scalability and a third "secret" element.
Until Then, Wally
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