Criteria For Finding the Right Online Business For You
Let me say at the outset, that this information is not original.
One can find this kind of information by reading many articles, many of which are found on the E-zines web site.
However, I must also give credit where credit is due.
Gerald van Yerxa, CEO of Big Ticket to Wealth, has taught these principles to many online marketers.
He has given me his approval to use his principles and set them out in my own words.
Therefore, I have taken his principles, reworked and reworded them distilling them into one article so as to benefit the "looker" who is searching for a viable Internet-based business.
The world wide web has opened the flood gates for business and marketing to expand beyond country and national borders.
The world, via the Internet, is now the marketplace.
Simultaneously, entrepreneurs-as well as scam artists-are taking advantage of the business opportunities this affords.
As a result, a plethora of business opportunities, hundreds in fact, are now advertized.
When you-a stay-at-home mom, or under-paid teacher, or out-of-work employee, or retiring business person, or bankrupt merchant, or parent drowning in bills-want to find a viable occupation, one that primarily uses the Internet, one that can be accomplished at home, one that provides plentifully for your needs, how do you go about sifting through the advertising maze to locate the best choice of business for you? Here are some guidelines: a.
Search for and obtain the most credible counsel.
Find individuals who are IN the business and who are having success with it, or are having failure, and ask them for advice.
In your search ask discerning questions: What kinds of things do you have to do to become good at this business? Is it worth the investment? If the person failed, ask them what kind of time and effort they put into making a go of the business.
Warning: you can be sure to get prejudiced opinions from someone who is NOT actually in Internet-based business for themselves.
If you wanted advice on how to cook, you would not consult the local carpenter.
You'd find a cook with a fine reputation and ask his or her advice.
Do the same when looking for advice on finding a good Internet-based work-at-home business.
b.
Grasp the distinct profit of large commissions versus small ones.
If you desire, if you plan to pursue substantial income, then you need to pursue a compensation plan with big commissions.
Let us use an example: One plan offers the sale of a product for which you receive $10 profit.
Another product offers a product from which you receive $1,000 profit.
Internet business is gained primarily by advertising-and knowing how to do that-so that web traffic comes to your site and buys your product.
In the first case, if you generated, let us say, 100 "looks" and 5 actual sales in one week, you will have earned $50 dollars.
In the second case, if you generated the same number of looks and sales, you will have earned $5,000.
The first scenario brings such a small profit, you probably can't even afford to buy any advertising help to bring traffic to your site faster.
However, in the second scenario, you could invest $250 in advertising helps to drive a higher volume of traffic to your web site, and with 5 sales you will still have profited with $4,750 in one week! The point is this: it pays you better to set your sights high for a larger income.
Let us make the point again: This time both sets of merchants spend (invest) $100 in paid-for advertising to help drive traffic to their web site.
For purposes of example only, we will say that each received the same number of 'looks' and the same number of sales.
Each received 100 looks and each made one sale.
Can you anticipate me? The first person spent $50, but his ONE sale resulted in $40 loss.
The second person spent $50, but his ONE sale resulted in $950 profit.
Here is the point again: products with a small sales mark, receive a small compensation.
It really is true, especially in Internet marketing.
c.
Increase your personal payback through identical benefits from your team members.
In marketing lingo this would have said like this: "gain leverage through matching overrides".
Internet businesses thrive in part by a teamwork contract.
When you recruit someone into the same business, your recruit's sales also benefits you monetarily.
There is a bond and a loyalty built into a system where my sales benefit both me and my recruiter, and where my recruits' sales benefit them and me - equally.
First, here is a negative example: let us say that you have found a company, but it is each one for himself or herself.
Your product gives you a profit of $1,000.
You get no benefit from anyone and your work is of no benefit to anyone else, you are in competition with your recruiter now that you are in the company.
You want to achieve $9,000 per month, but you know that this will mean you have to achieve 9 or 10 sales depending upon how much you spend on paid advertising.
Compare that with a company that gives you and your first level recruit the same compensation when your recruit makes a sale; $1,000 each.
You achieve 3 sales personally, and each of your 3 eager recruits make two sales.
This accrues you a profit from your personal sales, $3,000 plus two from each of your three recruits, another $6,000 for a total of $9,000 a month.
You achieved a higher yield of income for less personal expense.
You see the IDENTICAL BENEFITS make it desirable and profitable for a member to help his or her recruit.
Be sure any company on which you are checking assures you that they offer "matching overrides.
" d.
Stay away from Pass-Up or Breakaway plans.
If a business requires that you give up your first sale, or your first two sales, or your first fives sales to your recruiter - making them thousands of dollars while you get nothing, reject that company.
Those companies will say that this is to "qualify" you to sell at 100% advantage after that.
Guess what this engenders from your recruiter? You will receive a whole lot of help from him or her until you "qualify" at which time you instantly become his competitor and s/he has no incentive to help you any longer! You will be dropped like a hot potato.
You will be left on your own to sink or swim in the marketing competition without a team to bless you.
Your recruiter's best-kept secrets for success will never be divulged to you.
e.
Make sure that the company has many products that can be the source of multiple streams of income for you.
If a company has a wide range of items and products that are in high demand, you will have less risk in joining such a company.
Best of all, if the company has among the items one single in-demand product that is made only by them, then you will have a selling advantage on that item over other companies.
If a company has only ONE item that it sells in three sizes: small, big, huge, you can probably do better elsewhere.
f.
Require the company to show you the instruction and assistance it offers to its members - before you join.
A good business will have online and/or telephone instruction and assistance seven days a week, twenty-four hours a day! Instruction should include such things as conference calls and webinars daily or weekly available for all in the company who wish to benefit from them.
People who pursue Internet business fail without this kind of support.
If a company offers you excuses why they will not demonstrate to you the training and backing the company gives, then look elsewhere.
You need to be persuaded that you will succeed and thrive.
g.
Confirm without any doubt that a Central office with Sales People is offered as an aid to you.
The reason is this: There are many people who become quite proficient in the art of placing ads and directing traffic to their web sites, but who, for one reason or another feel totally inadequate when it comes to talking directly to prospects on the phone.
Those folk still need the means to earn a good income.
That said, while they should be paid the lion's share of the sale, the office staff who are capable at closing sales over the phone should also be paid for their services.
The percentage should be approximately 80-20.
Furthermore, a good business administration will require that any office staff whose business it is to field phone calls and close sales is not allowed to be a "member" of the business team.
You see, if the sales people who close the sales were also marketers in the business, their interest would be to take leads they received from the marketers themselves.
This conflict of interest would lead not only to the temptation of unethical behavior, but the actual practice of it.
h.
Do not be duped by extravagant exhibitions of promised wealth.
Almost all advertising is intentionally eye-catching and glitzy.
Do not be deceived by "promises" and "guarantees" of "getting rich quick.
" There are a number of good companies on the Internet horizon.
You should be able to be in direct contact with the Chief Executive Officer, even if it is just through a conference call where you have the chance to ask pertinent questions that you have.
Always be aware that any time you begin a new business there is a good deal to learn at the beginning as you lay a solid foundation for your business to profit consistently in the future.
This learning takes time.
Allow for it.
If you learn as much as possible and apply the principles as much as possible as a newbie, be content to see your first results toward the end of your first month, not in the first week.
Paying attention to these criteria will direct you to a company that is worth joining and in which you can be confident you can succeed.
One can find this kind of information by reading many articles, many of which are found on the E-zines web site.
However, I must also give credit where credit is due.
Gerald van Yerxa, CEO of Big Ticket to Wealth, has taught these principles to many online marketers.
He has given me his approval to use his principles and set them out in my own words.
Therefore, I have taken his principles, reworked and reworded them distilling them into one article so as to benefit the "looker" who is searching for a viable Internet-based business.
The world wide web has opened the flood gates for business and marketing to expand beyond country and national borders.
The world, via the Internet, is now the marketplace.
Simultaneously, entrepreneurs-as well as scam artists-are taking advantage of the business opportunities this affords.
As a result, a plethora of business opportunities, hundreds in fact, are now advertized.
When you-a stay-at-home mom, or under-paid teacher, or out-of-work employee, or retiring business person, or bankrupt merchant, or parent drowning in bills-want to find a viable occupation, one that primarily uses the Internet, one that can be accomplished at home, one that provides plentifully for your needs, how do you go about sifting through the advertising maze to locate the best choice of business for you? Here are some guidelines: a.
Search for and obtain the most credible counsel.
Find individuals who are IN the business and who are having success with it, or are having failure, and ask them for advice.
In your search ask discerning questions: What kinds of things do you have to do to become good at this business? Is it worth the investment? If the person failed, ask them what kind of time and effort they put into making a go of the business.
Warning: you can be sure to get prejudiced opinions from someone who is NOT actually in Internet-based business for themselves.
If you wanted advice on how to cook, you would not consult the local carpenter.
You'd find a cook with a fine reputation and ask his or her advice.
Do the same when looking for advice on finding a good Internet-based work-at-home business.
b.
Grasp the distinct profit of large commissions versus small ones.
If you desire, if you plan to pursue substantial income, then you need to pursue a compensation plan with big commissions.
Let us use an example: One plan offers the sale of a product for which you receive $10 profit.
Another product offers a product from which you receive $1,000 profit.
Internet business is gained primarily by advertising-and knowing how to do that-so that web traffic comes to your site and buys your product.
In the first case, if you generated, let us say, 100 "looks" and 5 actual sales in one week, you will have earned $50 dollars.
In the second case, if you generated the same number of looks and sales, you will have earned $5,000.
The first scenario brings such a small profit, you probably can't even afford to buy any advertising help to bring traffic to your site faster.
However, in the second scenario, you could invest $250 in advertising helps to drive a higher volume of traffic to your web site, and with 5 sales you will still have profited with $4,750 in one week! The point is this: it pays you better to set your sights high for a larger income.
Let us make the point again: This time both sets of merchants spend (invest) $100 in paid-for advertising to help drive traffic to their web site.
For purposes of example only, we will say that each received the same number of 'looks' and the same number of sales.
Each received 100 looks and each made one sale.
Can you anticipate me? The first person spent $50, but his ONE sale resulted in $40 loss.
The second person spent $50, but his ONE sale resulted in $950 profit.
Here is the point again: products with a small sales mark, receive a small compensation.
It really is true, especially in Internet marketing.
c.
Increase your personal payback through identical benefits from your team members.
In marketing lingo this would have said like this: "gain leverage through matching overrides".
Internet businesses thrive in part by a teamwork contract.
When you recruit someone into the same business, your recruit's sales also benefits you monetarily.
There is a bond and a loyalty built into a system where my sales benefit both me and my recruiter, and where my recruits' sales benefit them and me - equally.
First, here is a negative example: let us say that you have found a company, but it is each one for himself or herself.
Your product gives you a profit of $1,000.
You get no benefit from anyone and your work is of no benefit to anyone else, you are in competition with your recruiter now that you are in the company.
You want to achieve $9,000 per month, but you know that this will mean you have to achieve 9 or 10 sales depending upon how much you spend on paid advertising.
Compare that with a company that gives you and your first level recruit the same compensation when your recruit makes a sale; $1,000 each.
You achieve 3 sales personally, and each of your 3 eager recruits make two sales.
This accrues you a profit from your personal sales, $3,000 plus two from each of your three recruits, another $6,000 for a total of $9,000 a month.
You achieved a higher yield of income for less personal expense.
You see the IDENTICAL BENEFITS make it desirable and profitable for a member to help his or her recruit.
Be sure any company on which you are checking assures you that they offer "matching overrides.
" d.
Stay away from Pass-Up or Breakaway plans.
If a business requires that you give up your first sale, or your first two sales, or your first fives sales to your recruiter - making them thousands of dollars while you get nothing, reject that company.
Those companies will say that this is to "qualify" you to sell at 100% advantage after that.
Guess what this engenders from your recruiter? You will receive a whole lot of help from him or her until you "qualify" at which time you instantly become his competitor and s/he has no incentive to help you any longer! You will be dropped like a hot potato.
You will be left on your own to sink or swim in the marketing competition without a team to bless you.
Your recruiter's best-kept secrets for success will never be divulged to you.
e.
Make sure that the company has many products that can be the source of multiple streams of income for you.
If a company has a wide range of items and products that are in high demand, you will have less risk in joining such a company.
Best of all, if the company has among the items one single in-demand product that is made only by them, then you will have a selling advantage on that item over other companies.
If a company has only ONE item that it sells in three sizes: small, big, huge, you can probably do better elsewhere.
f.
Require the company to show you the instruction and assistance it offers to its members - before you join.
A good business will have online and/or telephone instruction and assistance seven days a week, twenty-four hours a day! Instruction should include such things as conference calls and webinars daily or weekly available for all in the company who wish to benefit from them.
People who pursue Internet business fail without this kind of support.
If a company offers you excuses why they will not demonstrate to you the training and backing the company gives, then look elsewhere.
You need to be persuaded that you will succeed and thrive.
g.
Confirm without any doubt that a Central office with Sales People is offered as an aid to you.
The reason is this: There are many people who become quite proficient in the art of placing ads and directing traffic to their web sites, but who, for one reason or another feel totally inadequate when it comes to talking directly to prospects on the phone.
Those folk still need the means to earn a good income.
That said, while they should be paid the lion's share of the sale, the office staff who are capable at closing sales over the phone should also be paid for their services.
The percentage should be approximately 80-20.
Furthermore, a good business administration will require that any office staff whose business it is to field phone calls and close sales is not allowed to be a "member" of the business team.
You see, if the sales people who close the sales were also marketers in the business, their interest would be to take leads they received from the marketers themselves.
This conflict of interest would lead not only to the temptation of unethical behavior, but the actual practice of it.
h.
Do not be duped by extravagant exhibitions of promised wealth.
Almost all advertising is intentionally eye-catching and glitzy.
Do not be deceived by "promises" and "guarantees" of "getting rich quick.
" There are a number of good companies on the Internet horizon.
You should be able to be in direct contact with the Chief Executive Officer, even if it is just through a conference call where you have the chance to ask pertinent questions that you have.
Always be aware that any time you begin a new business there is a good deal to learn at the beginning as you lay a solid foundation for your business to profit consistently in the future.
This learning takes time.
Allow for it.
If you learn as much as possible and apply the principles as much as possible as a newbie, be content to see your first results toward the end of your first month, not in the first week.
Paying attention to these criteria will direct you to a company that is worth joining and in which you can be confident you can succeed.
Source...