Create a Great Website

• Whether you're an independent contractor marketing your services or a full-fledged company, a solid website is essential to adding value to your Web presence. Your website should be accessible, easy to navigate and full of fresh content. It isn't enough to have a placeholder webpage; you need to create value using the website itself and post easy-to-find links to your products, services and your other presences online.
  
  

Supplement with a Blog

• Some companies find it overkill to have a blog and a website. But a blog is an essential complement to your website because it provides users with regularly updated content. That keeps customers coming back for more. It can also establish you as a credible source of information within your specialty or industry. By providing regular updates and compelling content, you can set your Web presence apart from competitors by giving customers a reason to regularly visit you on the Web.
  
  

Social Media Usage

• Effective use of social media is key to adding value to your Web presence. Create accounts on Facebook, Twitter and LinkedIn to maximize your visibility on the Web. Even more importantly, posting credible, valuable information to these accounts regularly can expand and add quality to your Web presence. Keep active in LinkedIn groups and comment regularly. On Twitter, like with your blog, post quality content and links to valuable information to build credibility with your audience and enhance your Web presence.
  
  

E-Newsletters

• Sending out email newsletters is another way to add value to your Web presence. Send out newsletters with copious amounts of links to your social media presences, your website and your blog. To avoid bombarding your audience with advertisements for your Web presence, also include valuable information in your newsletter and special deals that customers can only take advantage of by reading the newsletter.