Write An Efficient Pay Per Click Advert Copy
If you want to have a lucrative Pay Per Click (PPC) internet advertising campaign, creating a brilliant PPC ad copy is extremely significant. An exceptional PPC ad copy involves not wasting money on unwanted clicks, but writing targeted descriptive titles and descriptions. Since you're paying for each click, it's important to have a PPC ad copy that conveys the right message to the right group of people, and not only anyone else. And fitting the right message in a very restricted online real estate can be a challenge.
Produce at least 3-4 different variations of an advert copy for the same product to draw in your potential clients' different personalities. PPC Search Marketing [http://keywordsearchpros.com/] is not a "one size fits all" process. Ensure you have determined your target group even before beginning the process of making the advert copy. If it's any consolation, studies have shown that the conversion rate is going to be higher if crucial keywords are added in the advert title and the body. So, why not follow the studies' recommendations and give it a try. Odds are your Pay Per Click search advertising campaign will profit from this.
When I said limited online real estate, let me put down the specifics. For example, Google Ad Words has the following character limits: 25 characters for the headline, 35 characters each for Lines 1 and 2, and 35 characters for the display URL. Other advertising platforms have approximately the same character limitations.
The art of creating a helpful PPC ad copy is also the art of fitting a message into these restrictions. The key is to write something that will stand out from the competition. A well written ad copy should be clear enough to screen a visitor if he would become a potential buyer. If your advert copy doesn't pre qualify your visitors, you would wind up wasting a lot of money if the advert does not lure in your likely visitor. The pre-qualification process may lower your click through rate, but at least you will be getting higher quality visitors who will actually buy something from your website in return.
The next thing to do is to combine your PPC ad copy with the targeted landing page on your website. You don't want to send your potential buyers to the homepage as this is too generic. Using the homepage as a landing page has been proven to get lower conversion rates. Instead, match your ad copy with the appropriate landing page. The landing page must contain the relevant information that your potential client is looking for and the product or service that you are trying to promote. It should be customer-friendly and easy to navigate to turn a visitor into a buyer.
Your PPC ad copy holds the card for a successful PPC search marketing campaign. That's why it's very important to write a copy that is effective and attractive. An effective ad copy will turn your PPC Internet Advertising [http://keywordsearchpros.com/ppc-advertising/] investment into a productive asset.
Produce at least 3-4 different variations of an advert copy for the same product to draw in your potential clients' different personalities. PPC Search Marketing [http://keywordsearchpros.com/] is not a "one size fits all" process. Ensure you have determined your target group even before beginning the process of making the advert copy. If it's any consolation, studies have shown that the conversion rate is going to be higher if crucial keywords are added in the advert title and the body. So, why not follow the studies' recommendations and give it a try. Odds are your Pay Per Click search advertising campaign will profit from this.
When I said limited online real estate, let me put down the specifics. For example, Google Ad Words has the following character limits: 25 characters for the headline, 35 characters each for Lines 1 and 2, and 35 characters for the display URL. Other advertising platforms have approximately the same character limitations.
The art of creating a helpful PPC ad copy is also the art of fitting a message into these restrictions. The key is to write something that will stand out from the competition. A well written ad copy should be clear enough to screen a visitor if he would become a potential buyer. If your advert copy doesn't pre qualify your visitors, you would wind up wasting a lot of money if the advert does not lure in your likely visitor. The pre-qualification process may lower your click through rate, but at least you will be getting higher quality visitors who will actually buy something from your website in return.
The next thing to do is to combine your PPC ad copy with the targeted landing page on your website. You don't want to send your potential buyers to the homepage as this is too generic. Using the homepage as a landing page has been proven to get lower conversion rates. Instead, match your ad copy with the appropriate landing page. The landing page must contain the relevant information that your potential client is looking for and the product or service that you are trying to promote. It should be customer-friendly and easy to navigate to turn a visitor into a buyer.
Your PPC ad copy holds the card for a successful PPC search marketing campaign. That's why it's very important to write a copy that is effective and attractive. An effective ad copy will turn your PPC Internet Advertising [http://keywordsearchpros.com/ppc-advertising/] investment into a productive asset.
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