Using Facebook Paid Advertising for Your Local Business
So, planning on venturing into the World Wide Web? In the process of setting-up your very own business website and hoping to capture a bit of the online market? Well, have you thought of a way in which you could advertise your web business in the most effective of ways but at the least cost? Ever heard of Facebook paid advertising? No, not yet? Well, Facebook paid advertising is almost the most popular advertising network now in the Internet and it is said to be the future of online advertising.
Facebook is actually first and foremost a social networking website that tries to connect friends and families through its various functions.
Members are able to chat in Facebook.
They are able to post their photos and share it with their families and friends.
They are able to know how their peers and relatives are doing through the statuses that the latter posts.
As of this time, Facebook has about 500 million members.
It's that popular and widely-used; and it's precisely because of its popularity that Facebook has become a favorite among business advertisers, pushing its capabilities as an advertising network to an all-time high.
Now, to guide you on how you can use Facebook paid advertising and maximize its potential, here are some of the dos and don'ts in Facebook paid advertising.
Understand each before you decide to place paid advertisements at this social networking site.
Turn your customers into loyal ones with the first of three dos: First make your profile identifiable.
People become curious of companies and brands that are familiar to them.
Logos, tag-lines or name-sakes have great memory recall so use your company's logo as your profile picture.
Advertisements meanwhile should run an interesting 25-character title and a concise 135-word company description.
The profile picture should be 100 x 80 pixels, too, as well as appealing.
The second and third "do" are to connect with one's Facebook fans by providing them with regular updates about the latest happenings in your business and to offer promotional deals or discounts to loyal customers and followers.
These are going to make your new and current clients come back to you again and again to avail of your company's services and products.
Now, for the first of three don'ts, make certain that you do not spam your Facebook account or send too many messages about your company and its numerous products or services to your Facebook friends and fans.
This will just turn them off and "un-friend" your account.
Secondly, do not combine your personal and business Facebook accounts.
Separate your personal Facebook account from your business membership.
You need to be able to draw the line between business and pleasure.
Thirdly, never disregard comments, requests, and inquiries because this is the stuff that will make your customers feel connected to you and your business.
Facebook is actually first and foremost a social networking website that tries to connect friends and families through its various functions.
Members are able to chat in Facebook.
They are able to post their photos and share it with their families and friends.
They are able to know how their peers and relatives are doing through the statuses that the latter posts.
As of this time, Facebook has about 500 million members.
It's that popular and widely-used; and it's precisely because of its popularity that Facebook has become a favorite among business advertisers, pushing its capabilities as an advertising network to an all-time high.
Now, to guide you on how you can use Facebook paid advertising and maximize its potential, here are some of the dos and don'ts in Facebook paid advertising.
Understand each before you decide to place paid advertisements at this social networking site.
Turn your customers into loyal ones with the first of three dos: First make your profile identifiable.
People become curious of companies and brands that are familiar to them.
Logos, tag-lines or name-sakes have great memory recall so use your company's logo as your profile picture.
Advertisements meanwhile should run an interesting 25-character title and a concise 135-word company description.
The profile picture should be 100 x 80 pixels, too, as well as appealing.
The second and third "do" are to connect with one's Facebook fans by providing them with regular updates about the latest happenings in your business and to offer promotional deals or discounts to loyal customers and followers.
These are going to make your new and current clients come back to you again and again to avail of your company's services and products.
Now, for the first of three don'ts, make certain that you do not spam your Facebook account or send too many messages about your company and its numerous products or services to your Facebook friends and fans.
This will just turn them off and "un-friend" your account.
Secondly, do not combine your personal and business Facebook accounts.
Separate your personal Facebook account from your business membership.
You need to be able to draw the line between business and pleasure.
Thirdly, never disregard comments, requests, and inquiries because this is the stuff that will make your customers feel connected to you and your business.
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