Why Most People Fail In Network Marketing
Most people are familiar with network marketing or muliti-level marketing. Many Americans who have dreamed about making it big or getting rich have at one time joined a networking marketing company. Network marketing companies make it easy for anyone to have their own home business and make some extra money. The costs to start is usually pretty low and most companies offer some amazing products for their distributors to sell. It's a dream come true,or is it.
After someone joins a networking company,they are told make a list of everyone they know. This is known as marketing to a warm market. Network marketing companies feel that it's much easier for their distributors to sell to their family and friends they know,then to total strangers.Granted some of their friends and family might be interested in their new company or the product(s) you are selling,most are not interested.
After being rejected by friends,family and everyone they come in contact with,the distributor quits. They give up on their dream of having their own business and making some money. Some distributors will go on and join other companies and opportunities. Most blame the network marketing company.
Most new distributors don't do a good job at networking. They end up pitching their company and products,instead of developing the relationship first. Even if there is a relationship,most distributors make it more about their products or opportunity. The answer is networking. Networking is about building the relationship first. When people know you,they trust you. It is also finding out their needs and responding to them. You can't sell a drowning man a glass of water. It won't work.
Marketing is another key ingredient to be successful. In the old days,marketing consisted mostly of word of mouth,advertising or cold calling. Now the internet is the new marketing highway. With millions of people surfing the internet everyday,the sky is the limit. People go onto the internet to search for information or to purchase a product. This includes people searching for a work at home business or a weight loss product.
With people searching the internet for a home based business,it makes sense to try to attract these people to your opportunity or product. This is where attraction marketing comes in.By writing articles,using pay per click or making a video,you can attract the right people to your opportunity or product.
Danny Delaria is an Independent Distributor with Visalus: www.healthandwellnessin2012.com
After someone joins a networking company,they are told make a list of everyone they know. This is known as marketing to a warm market. Network marketing companies feel that it's much easier for their distributors to sell to their family and friends they know,then to total strangers.Granted some of their friends and family might be interested in their new company or the product(s) you are selling,most are not interested.
After being rejected by friends,family and everyone they come in contact with,the distributor quits. They give up on their dream of having their own business and making some money. Some distributors will go on and join other companies and opportunities. Most blame the network marketing company.
Most new distributors don't do a good job at networking. They end up pitching their company and products,instead of developing the relationship first. Even if there is a relationship,most distributors make it more about their products or opportunity. The answer is networking. Networking is about building the relationship first. When people know you,they trust you. It is also finding out their needs and responding to them. You can't sell a drowning man a glass of water. It won't work.
Marketing is another key ingredient to be successful. In the old days,marketing consisted mostly of word of mouth,advertising or cold calling. Now the internet is the new marketing highway. With millions of people surfing the internet everyday,the sky is the limit. People go onto the internet to search for information or to purchase a product. This includes people searching for a work at home business or a weight loss product.
With people searching the internet for a home based business,it makes sense to try to attract these people to your opportunity or product. This is where attraction marketing comes in.By writing articles,using pay per click or making a video,you can attract the right people to your opportunity or product.
Danny Delaria is an Independent Distributor with Visalus: www.healthandwellnessin2012.com
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