Social media is a great tool to help people find out about your business.
As with anything else, there are some important rules that you should follow if you want your online network to grow.
This article will give you some ideas and strategies to help you grow a dynamic network of people.
Learn how to be a hero instead of a zero with your new friends.
Principle #1 - People want to follow humans not icons.
Post a picture.
I know I have said this at least 20 million times, but this is worth repeating.
Put a picture on your profile.
I don't care if the picture is of you when you were in the 12th grade.
When you have a picture on your profile, it says to the world, "I am a human being, not a robot or a spammer.
" Principle #2 - Social media is like a virtual party.
Behave accordingly.
You wouldn't show up to a party with a mask on would you (unless it was costume party)? You wouldn't show up to a party sticking your business card in everyone's pocket? Don't behave like that online.
Say hello.
Tell people what your name is.
Wait for an opening before you start telling people what you do.
The best rule of thumb is that if you wouldn't do it if you meet someone in person for the first time then you shouldn't do it on a social network either.
Principle #3 - Share it! If you come across information that you think your network will benefit from share it.
Don't worry about whether or not you will make money when you share this link.
People will comet to think of you as the expert in your field when you share useful information.
Social media is all about discovery.
People want to meet new people and learn new information.
They aren't interested in connecting with robots.
They are interested in meeting real life human beings.