By time running, well designing website, make it easy-to-navigate might be part of the web visibility strategy, but not enough to be successful within the web economy. In fact optimizing your site can be the best way guaranteeing to any company's website to achieve high rankings on search engines results. Internet marketing specialist, RokBarry consulting company provides personnalized support to help website owners get the search ranking they deserves by setting up affordable and trustful tactics with pratical results.

First of all, it is crucial to know that managing business SEO/SEM campaign takes real work and a long term commitment from company's main stakeholders. The purpose of this chapter is to propose a guide with some simple tricks wich may help for improving your website ranking. These include:

• Build memorable content that attract visitors

• Select keywords and key phrases matching your company's activity (generally words your potential target audience or clients are likely to use when searching for your products or services)

• Integrate keywords within page URL, page title in the HTML, meta description tag, page content and links on each web page including anchor text

Once the steps of keywords/keyphrases research is done, your website will now need to be indexed and listed either by adding URL directly in search engines or using inbound links (from popular sites). However the most valuable methods search engines such as: google, yahoo...use generally to assess the importance and subject of a site are inbound links. Different ways allowing to grab good inbound links exist and the most useful are :

• Ediding professional and targeted articles that deliver a clear and optimized marketing message for both search engines and users

• Priviledging relevant net-linking partnership (back or reciprocal links)

• Making comments through forums and blogs (focus on platforms dealing about subject concerning the area of activity we work for)

• Creating optimized Press Release to announce any new developments concerning your company's activity

• Etc

Taking into account social networking phenomenon as part of a SEO strategy can be very benefit  in a long term. However it requires to build a tangible roadmap wich can be used to get your company's buy-in. And when defined goals are not met, nothing prevent to revise the strategy while taking corrective steps along the way. Now let us hope that this small guide will help those wishing to use social media as a digital marketing tool to efficiently streamline and control their web presence.