Webinars and webcasts have revolutionised the concept of seminars and conferences by introducing virtual events or online seminars. It enables people sitting in different parts of the world to come together and discuss ideas without actually having to travel to a common place by creating a platform for a virtual conference. Webcasting features single-channel discussions where the presenter speaks and the attendees listen, while webinar services allow multi-user discussion this is where webcast solutions and webinar providers differ.

A person cannot afford to miss events like seminars and conferences; though he can gather the basic ideas discussed by reading the minutes of the meeting, he is not likely to get the complete picture. Online events do not impose stringent rules that require every person to be present in the discussion because recording webinars is an option that is provided by most
webinar software applications. Similarly, video webcasts can also be recorded for later use through webcast recording software. Though webinar hosting is intended to be a live event, the recorded media have their own value.

The recorded media can be used for different purposes; the fact that the data is available in the form of audio or video files accounts for easier analysis of the points being covered in the discussion. Recorded webinars can be distributed outside the company for public use for instance, there are several businesses that have video portals of their webinars pertaining to online events; it could be about a discussion of a new idea or a presentation of a product in online seminars. Archived webinar content can target a bigger audience, the size of which keeps growing exponentially over a period of time.

As any webcast support company would vouch for it, webcasting is easy, cheap and can even generate money. Business partners can get to know of your company in a broader aspect, employees can get a better idea of how discussions are carried out in your corporation, and customers can obtain a clear picture of your business services owing to webcasting. Webinars can also be used for in-house purposes new employee induction and training. It would be possible for you to gauge customer views of your business by giving access to webinars upon registering on your portal this gives you leverage to market your product to a wider group of people and know your feedback. There are many other advantages of webinars that webcast and webinar support services would be able to list.