The best way to promote a new product on a wide scale is through a product launching event related to the product.
The event should be attended to by press people to give you the mileage you need for appearance in printed and online publications.
But to ensure that your product launching will really kick-off and bring you the profits you target, there should be pre-launching preparations you have to take.
Pre-launching preparations include inviting potential customers to your event in addition to press people.
Of course, before you can invite potential customers you have to single them out first.
To single-out potential customers might mean having surveys in supermarkets or malls that you can use to get the person's contact details and identify if the product you have will be bought by this person or not.
Your survey should have a notice that participants will be contacted in the future for verification and product marketing activities.
This notice should be something the participant can opt-in to or check to ensure that when you do send them future correspondences, it is something they have agreed to and want.
Creating your database of potential customers is a must as you will be using this to email your invite to your potential customer and identify which ones are really going or not.
You can even have a pre-launching activity via an online contest or campaign to spark their interest as well as to create a buzz online.
You can use this online campaign to make potential customers anticipate the product's launching event.
With pre-launching preparations, your instance of really profiting from your product launching is higher as compared to one that has none since you are sure that visitors to your events are people who are really interested in your product and who already have knowledge about it.