The Top Reasons Why Scandinavian Airlines Changed Into An Airline Mogul
Scandinavian Airlines is not the only airlines born out of war time eras in the twentieth century. One common attribute these start-up airlines shared with Scandinavian Airlines was their steadfastness. It takes a unique person to manage an airline and make it profitable. It's not a job for the faint-hearted. But what is often seen in the most successful airlines is the willingness to be daring and make bold moves. That is exactly what SAS, Scandinavian Airline System, did when they launched the first passenger flights over the polar region. By being creative with their pricing and allowing free transit to other destinations in Europe, this trans-polar route became extremely popular with vacationers in the 1950s. This report will endeavor to bring you more interesting information about Scandinavian Airlines.rnrnThe year 2006 yielded 42 billion Swedish Krona, or SEK for SAS. In that one year, they transported just over 25 million people around the world domestically. That alone put the airline at #9 on the top 10 in Europe charts. SAS attributes this success to smart mergers and acquisitions. On top of that, they are one of the founding members of the SAG aviation consortium, also known as Star Alliance Group. SAS has used a strategy of joining forces with other airlines over the last 50 years which has definitely paid off for them. In a move that would prove positive in many aspects, SAS was divided up into four controlling divisions. The three ownership countries of Sweden, Norway and Denmark and the international flight services division simply called, SAS International. It also includes SES global which represents the transcontinental aspect of passenger services. However, in late 2009, they once again reformed into one company, from a business entity perspective, SAS Scandinavian System AB. The separate and distinct aspects are only on paper.rnrnOne of the official entities of Scandinavian Airlines, in Norway, was called SAS Braathens. Scandinavian Airlines Norge was the name of another department of the company. The SAS Norge was the result of a name change from Braathens to Norge after a merger with SAS Norway. This name change, though initially confusing, actually was pretty easy to comprehend. The merging in 2007 of Norwegian operations of SAS is the configuration that it maintains as a company. Norway, for instance, still utilizes Scandinavian Airlines Norge to handle flight operations that are domestic in nature. In addition, just like the other two SAS partner countries, international flights originating out of Norway are under the control of Norge. rnrnScandinavian airlines has seen improvements over the years because of the aggressive acquisition efforts. In fact, they were instrumental in the creation of the global Star Alliance group of airlines during the 90s. To increase the capabilities of each airline, such business alliances exist to provide extra financial security. The effectiveness of strength in numbers approach is understandable in the hyper competitive world of air travel and aviation. The divisions that make up the SAS since the 90's are Denmark, Norway, and Sweden. SAS Global is the international flight division.
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