Anyone who runs an online business realizes that there's a lot more to it than putting up a website selling a product or products and waiting for visitors to come along who wish to purchase what you're offering.
You need to take action in your marketing to find targeted prospects who you can then persuade to visit your website.
Most internet users are looking for information, and if they can get the information they're looking for free, then they're happy.
As an article marketer, this is good news for you.
Articles are free information which you can give away.
Most people look for information by using search engines, by inputting the term they're looking for.
If you can work out exactly what your potential website visitors are looking for, and which keywords they're using, then you can focus on these terms when you're writing your articles by using the same search terms.
Without effectively researching the keywords relevant to your website or blog, it will be difficult to attract the targeted visitors you need.
However, working out the words or phrases people are using when looking for the information you provide is only half the job.
You need to work out how to connect with them so that they get the right information.
This is where your keyword research is important.
By doing this research, you will be able to work out the exact terms people are using to search for the kind of articles you need to be writing for them.
For example, if you are looking to target the baby care niche, you need to find out exactly the terms people are searching for related to baby care.
There are a couple of free resources which will enable you to do this easily.
The first of these is Word Tracker, and the other I can recommend is Google's free keyword finder tool.
Use either of these free tools to find exactly the search terms your potential customers are looking for and include them in your article marketing campaigns and your website traffic can only increase.