The Marketing Mix - Adding Social Media
Your marketing plan should incorporate all avenues of advertising listed above.
An effective marketing plan can be created on a wide scale of budgets.
Mix it up and ensure your business is highlighted on every platform available.
As a businesses owner you must remain open to change and eager to adopt technology that will allow you to connect with the masses.
Don't set your business up for failure by ignoring the evolution of technology and how it has changed the marketing landscape.
Point in case: the phone book - if you're still paying for an ad here - STOP! (if your target market is the elderly, then you're in the right place).
Social Media - It's free but will require an investment of time and talent.
This is an area that all business owners must embrace.
Without your active involvement your business has the possibility of becoming extinct.
Technology on all levels must be embraced and adopted to fit your business model.
A social media plan/strategy should be a part of your marketing plan.
It works! - traffic to my site has more than doubled.
Social Media points to remember: You must build credibility in relationships first Focus on value not sales (hard sales pitches are ignored) Drive traffic to your website, blog page, stress a point of view, share valuable information Twitter (micro-blogging) - only 140 characters allowed per tweet.
Keep it concise and to the point.
Twitter allows you to connect with people with specific interests, services/products.
It's a great method for "In the trenches" product or service research.
People will offer their opinions openly and candidly.
Each of the social media avenues have great benefits - use them to your advantage.
LinkedIn - a business platform for networking, job hunting, industry relationship building and sharing of business related trends/topics through group blogging and messaging.
Facebook - used for both personal and business.
Be extremely careful to monitor positing if used for dual purposes.
As a rule of thumb no matter what site you choose keep it clean and professional to avoid any misrepresentation of yourself and business.
An effective marketing plan can be created on a wide scale of budgets.
Mix it up and ensure your business is highlighted on every platform available.
As a businesses owner you must remain open to change and eager to adopt technology that will allow you to connect with the masses.
Don't set your business up for failure by ignoring the evolution of technology and how it has changed the marketing landscape.
Point in case: the phone book - if you're still paying for an ad here - STOP! (if your target market is the elderly, then you're in the right place).
Social Media - It's free but will require an investment of time and talent.
This is an area that all business owners must embrace.
Without your active involvement your business has the possibility of becoming extinct.
Technology on all levels must be embraced and adopted to fit your business model.
A social media plan/strategy should be a part of your marketing plan.
It works! - traffic to my site has more than doubled.
Social Media points to remember: You must build credibility in relationships first Focus on value not sales (hard sales pitches are ignored) Drive traffic to your website, blog page, stress a point of view, share valuable information Twitter (micro-blogging) - only 140 characters allowed per tweet.
Keep it concise and to the point.
Twitter allows you to connect with people with specific interests, services/products.
It's a great method for "In the trenches" product or service research.
People will offer their opinions openly and candidly.
Each of the social media avenues have great benefits - use them to your advantage.
LinkedIn - a business platform for networking, job hunting, industry relationship building and sharing of business related trends/topics through group blogging and messaging.
Facebook - used for both personal and business.
Be extremely careful to monitor positing if used for dual purposes.
As a rule of thumb no matter what site you choose keep it clean and professional to avoid any misrepresentation of yourself and business.
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