"Business is hard to find.
I've cut my prices as far as I can.
I am NOT spending an extra dime unless it makes me money!" To that I say, "Oh, really?" This is what I hear consistently from business owners.
In this economic state, I would say, that's smart! But here's where leaving out details can hurt.
As a brand developer and with a background in marketing and creative services, I wouldn't be considered your typical salesperson type.
I could talk until I am blue in the face to convince these naysayers that by spending money they can actually save money and increase revenue.
I agree, it sounds too good to be true! However, reading on can reveal an innovative and helpful integration source.
A lot of things can be accomplished with a consultation, review, research, planning, and most of all-outsourcing.
It's a fact.
Business owners know their business best, and that's why they're in it.
It's the back office, non-revenue generating tasks that take them away from that revenue producing job, and where enormous amounts of time and money are lost.
No matter how much time is spent on these tasks, it is wasteful.
Unless the business is an accounting firm, the owner shouldn't be wasting time on accounting.
Same goes for marketing, web design, technology systems, etc.
Time and energy is better used to boost employee morale, improving productivity, providing more personalized time with clients, bettering products or services being offered, and the like.
These are all the things that attract customers or clients and keep them coming back.
In my business it's what we call, "creating an insistent brand".
I call this process reprofitizing.
It's hard to deny the fact that outsourcing, when done right, will boost business and provide a stable backbone for a company.
Some business owners may already be outsourcing some of these services, but what is lacking is cohesion.
These different departments sometimes need to know what is going on in the others, thus, still creating work for the business owner.
Some time and effort is saved, and the owner simply acts as a messenger between those support professionals.
For this reason, outsourcing can created that cohesion, and maximized profits for businesses.
Outsourcing can provide all of these business functions at a fraction of the cost to hire these professionals.
What you get are those same professionals, efficiently completing the work you need completed and with a seamless plan-as if they were working right there in your office.
The best part is that you only pay for the work you need done when you need it.
These all save money and keep all of your support systems in place, or supply them where they were previously lacking.
I deliberate further to those statements at the opening of this article, by asking, "How can you afford not to save?" If business were fine, good, improving and moving forward, I can see why you wouldn't necessarily make time to be introduced to this concept.
(Although, shouldn't you consider the possibilities?) Otherwise, it is obvious that the business needs to be improved.
Time and money will be spent.
Isn't spending it wisely going to be at the forefront of the efforts? I sure hope so.