Genie Bra the custom conforming bra

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Every time you struggle into your bra, you know it was invented by a man. Snaps here... Digging straps there... Cups too small, cups too tight... Not a good look. Over 80% of women do not own a bra that fits them properly. And when you're lucky enough to find a bra that does fit, it doesn't last.
I'm just so tired of adjusting and readjusting my straps. Then it hurts and I look saggy anyway.
Announcer: Isn't it time you stopped your daily struggle with an uncomfortable bra?
There's gotta be a better way!
Announcer: Introducing the genie bra, the custom conforming bra for women of all shapes and sizes.
This bra is awesome.
What a difference.
¦ no back fat. ¦ none!
Now, here's our host, Jane Denoble.
Hi, I'm Jane. Whether I'm on TV or out with my friends, I like to look and feel my best. But like you, I’ve struggled finding the perfect bra. That is why I have the pleasure of introducing you to Stella Riches. Stella is a TV host who has launched new fashion trends to millions of people, and now, here with her newest bra with three design features that we all wish for, Stella Riches.
Hi, Jane.
Welcome, Stella!
I am so excited to be here and to share with everyone the seamless genie bra, designed to give you comfort, support and style, and Jane, isn't that exactly what we want in a bra?
Absolutely, and I have a secret to share. I am wearing the genie bra right now, and it's all about comfort, support and style because we all wAnna be stylish, but we don't want to give up the support and comfort, of course.
Absolutely. Let me show you why everyone is saying "bravo" to the genie bra. First, you just step in. Let me show you, you step in and you pull it up.
So easy!
Look at that! It instantly custom conforms to the shape almost like magic.
You are so right and you know what, it feels like this is a custom-made bra just for me, and it's without a doubt the most comfortable bra I have ever worn.
Plus, Jane, no more nasty clips that dig into your back, no more straps that you have to keep adjusting and best of all, no more uncomfortable wrong cup sizes.
I have to admit, I’ve tried similar bras like this, but they would roll up and I'd be like falling out and it was really uncomfortable and I have to admit, embarrassing. It just wasn't a good look.
I know what you mean. Let me show you why the genie bra is just so perfect. First, it has the woven extra support comfort band that eliminates that uncomfortable rolling you were talking about. Plus, the everlast stretch fabric is intricately woven without seams, so it moves to your shape without ever losing its original form.
Just look. We can pull on the genie bra as hard as we can-- go for it, Stella.
I'm pulling! I'm pulling!
And let go!
O.K.!
[laughs] it rebounds without stretching out and losing its original shape, and that's why you can wash it in the washing machine over and over again, and it never loses its shape. I mean, it's amazing.
It is, and that's absolutely right, Jane. My woven technology gives you all-ways stretch, so just think about how quickly your back strap loses its elasticity, leaving you without the support that you need.
And then you have to throw away your bra. That's like throwing your money away.
And that can be even more painful than a bad-fitting bra. Now, I want you to look at this expensive underwire bra, and here's a question for you: Does anyone think that a wire that runs underneath your breasts digging into your skin is gonna give you the lift that you need?
I used to. I think we all used to.
Yeah, I did too, once, right? But how many times has this happened to you? See that wire?
Yes!
O.K., you're at work or you're out at night and it's digging into you and then there's nothing you can do. That's such a helpless feeling.
I don't like it, I just-- no more.
That's why my genie bra with the wide comfort band gives you that perky look that every woman wants without the pain. Come on out, Amanda. She's wearing the genie bra. Look how perfectly it fits.
And tell us, Amanda, how hard was it to find the perfect fit?
It's actually never been easier. I just match it to my clothing size. If I'm a small, my bra's a small.
So if you're an "a", "b", "c", "d", it fits?
Yes, yes, yes, and yes.
All right!
[laughs] that's because of my everlast stretch fabric, because it custom conforms to every size. So just turn around for us, Amanda. You'll notice that it's not even digging into her back.
Smooth...
Mm-hmm-- now, Amanda, turn around for us, o.K.? I want to go ahead and show you this. It lifts and it fits, and that's because of my woven technology. It will not shrink, lose its shape or its color.
And it's so easy: I just step in, pull it up and it just custom conforms to my shape.
You couldn't look better. [laughs] thanks, Amanda.
Thank you.
Fabulous, Amanda. Great job, thank you.
And now I'd like to introduce you to Angelique. She's wearing the genie bra under this silk v-neck. There's no bulky clips and there's no bulges. No underarm bulge, and ladies, we've all put on bras that we like the way it looks, but we just aren't so happy with the way that it fits. So look, the genie bra is also a fashion accessory.
That's right. It's a perfect camisole. Now, any outfit is office-appropriate with the genie bra.
Plus it's a cami that actually stays in place. No more readjusting, no extra bulk and I love the smooth look.
That's because it's seamless. Thank you so much, you look great, Angelique.
Smokin' hot!
The genie bra is really everything a woman would want and need in a bra. Now, Stella, can you explain the difference between the genie bra and a plain old sports bra?
Absolutely. Please come out, Tanisha.
Oh, plain old sports bra.
See?
Definitely.
No explanation required, right? You know, the thing is, this is a typical sports bra and as you can see, it's really more of a tight binder than a shaping bra. There's no definition at all. I mean, it's pretty much a bound chest, so... Look, Tanisha, over here, I just want to show everybody. Look at the spillage.
Jane: Yes.
And then look at the rolling.
Jane: Oh, you're right!
Yeah, I think we need to get you into the genie bra like right away.
A.S.A.P. Thanks, Tanisha.
So now let me show you a difference. Here's Sandra in my genie bra.
Most improved, wow. What a difference.
Amazing, isn't it?
Yes!
It's so comfortable-- I mean, I have support, I feel fabulous.
Jane: You look fabulous.
Stella: Yeah, amazing.
Now, come on out, Tanisha! Whoa! What a difference!
It's the most comfortable bra ever. It just gives me the perfect lift-- I really love it.
Oh, I can see that. My gosh, you see, there's no spillage here. And you see how the comfort band lies flat? There's no rolling around.
Jane: No more roll-up.
Stella: You get the lift, you get the shape, you get the comfort.
Jane: Thank you, girls, really, thank you, great job! Next, we have Trisha. Wait until you see her. Come on out, Trisha.
Hello, Trisha!
Oh, look at you! Now, this is style. What were your bra problems before?
Trisha: Before, I was smushed, I didn't have any shape and as you can see, I was just so dumpy, like, no support at all, which I hate.
Were you being suffocated?
Oh, yeah.
[laughs]
Is that a sports bra?
Trisha: That was a sport bra.
So you were really limited in what you could wear.
Oh, yeah, nothing really pretty.
No, this wasn't working with that sports bra, but now...
Well, this is working.
This is totally working. You look like you're lifted and it has that style and how is the comfort level now?
It's great, like, the bra doesn't dig into my shoulders, that's number one, and I have lace, which I love. This is like the prettiest bra ever.
And just one personal question: What size are you?
I'm a 38-ddd, ladies.
Thank you so much, you look amazing.
Thank you.
O.K., so next, take a look at Anna. There she is in an underwire bra... Thoughts?
Yeah, my thoughts are I'm not really sure about that whole bulging and binding thing.
Yeah, not good. O.K., there's another picture. Here she is in a regular bra. No more underwire and no more support.
Yeah, but you know what, Jane, what's worse? The binding and the bulging or the sagging and the drooping?
Oh, my. [both laugh] I have great news. We put Anna in your genie bra. Let's take a look. Come out, Anna!
Come on out, Anna. What a difference! Here you go, look at that!
Wow.
Yeah, feels great.
You should be proud and happy.
Tell me, how did you get into your bra?
I just slipped right into it and it was a perfect fit. I love it.
Jane: Like a custom-made bra.
Anna: Yes.
Jane: That's what I said!
See, and that makes all the difference in the world, doesn't it?
Yes, it does.
You look amazing, thank you so much-- wow! Again, perfect fit, perfect every time.
Well, there you have it, ladies: Three different bras, lots of money spent and still not a look anybody was happy with.
Stay tuned and find out how you can get your genie bra and start enjoying comfort, support and style.
Announcer: Coming up next...
Come on out, girls!
Come on, girls.
Announcer: Four women put the genie bra to the ultimate test.
They're all wearing the same robe and they all are double-ds.
Announcer: But only one is supported by the genie bra. See if you can guess who, when we return. ...Are you constantly struggling with your straps? Do your underwires dig into your skin? When you wear a turtleneck, do you look like this? Isn't it time you stopped your daily struggle with uncomfortable bras that prevent you from looking your best?
There's gotta be a better way!
Announcer: Introducing the all-new genie bra. Just match your bra size with your clothing size and slip into the most comfortable conform fitting bra you have ever worn. Whether you're petite or a full-figured woman, you will always have a bra that's comfortable, conforms to your shape and makes you look your best. No more back fat! No unsightly top bulging. Just a perfect uplift fit that molds to your body, giving you the ideal cup size every time. You'll look lifted and younger instantly.
I love it!
Amazing!
What a difference!
Announcer: The genie bra's secret is in the woven everlast comfort stretch fabric that custom conforms to any size and never loses its shape. Plus, the wide comfort lift band gives you the support you need without rolling.
I think it looks very flattering.
It's just sleek, I don't have the underwire, I don't have the discomfort.
There aren't any bumps.
And you never have to fidget or adjust things.
Announcer: And best of all, the genie bra gives you the custom conforming lift that every woman wants, without the pain!
This bra is awesome. Like the way it feels, it's nice, gives you a nice lift.
It feels like it was custom made for me.
I'm a double-d. I never thought I'd find a bra that fit me beautifully, that lifted and separated perfectly. Bravo, genie bra!
Announcer: Not only does the genie bra look great, it's easy to clean too. Just throw it in the washer and dryer and the genie bra bounces right back to its original shape, no special care required.
This bra replaces a drawer full of bras.
It totally changes my wardrobe.
Very fashionable.
Such support.
It just makes me look good.
Announcer: The genie bra, for the lift, shape and comfort you've always wanted. Order your very own genie bra in nude today for only $59.99 and if you order now, we'll double that offer and give you a black bra as a bonus. That's a total $120 value for only $59.99. But wait, call right now and we'll even include a white bra as an extra bonus. That's a total $180 value, all for only $59.99. And there's still more! If you order today, we will double the entire offer. You'll get two nude, two black and two white genie bras-- that's six bras, a $360 value, all for only $59.99. Just pay separate processing and handling. Order right now to take advantage of this TV-only introductory offer, a $360 value, all for only $59.99. Order today. Call 1-800-749-1383 [music changes]
The most amount of money I’ve ever spent on a bra I think was about $60.
Almost $70.
Over $90.
I have spent-- is my husband watching?-- About, almost $130 on a bra... Which doesn't last. You can't wash it in the washing machine and it's just too much work. The genie bra looks fabulous, costs practically nothing and lasts forever.
Hi and welcome back. Stella, you've already shown us how revolutionary your bra is. That's because the genie bra was designed by a woman for women.
And now I want you to see this. Please welcome Karintia, Jolene, Lauren and Mindy. They're all wearing the same robe and they all are double ds. However, there is one big difference-- one very big difference.
Huge.
One of my gals is supported by my genie bra. So, Jane, can you tell which one?
Yes, but I'm gonna start with Mindy.
O.K.
First of all, I see she's rocking some cone-style, like an '80s music video. I'm gonna say not the genie bra, am I right?
You are right.
All right, let's take a look. Now, this is what your normal bra-- o.K., you know what's so funny? Your bra is too big, 'cause you got some pouchage and too small, 'cause I see she's kind of running out of it. What is that?
Yeah, you're right. There's puckering in here and then you have a little spillage going on under here. But you know what? We will put you in the genie bra and you'll see it's gonna give you a nice shape and you won't have spillage. And then the band underneath is gonna give you the lift that you need.
Amazing! [laughter]
O.K., go get your genie bra on. Lauren! Gorgeous. What, 25? O.K., this says 35. I'm gonna say that's not the genie bra-- there's no support there. Sorry, girlfriend, I feel your pain-- I’ve been there. And you paid a lot for this, didn't you?

I did.
I think I had the same one. I did have the same one. O.K., so what's the problem here? No support.
Stella: Yeah, no support, but, you know, it's really funny because it's like you're flat right here, but it's all going on here. It's like the bottom basement. We need to lift it up and that's exactly what my genie bra will do for you. It's gonna give you the lift, it's gonna give you the support and you're really gonna see a big difference.
Awesome.
Perfect, all right, let's go see you 10 years younger from here down.
O.K., you, I'm gonna get back to.
All right.
All right. So, now, Karintia, another gorgeous face. Again, we have that same problem, I can see right away, the sagging. I'm gonna say no, not the genie bra.
You're right.
Jane: All right, let's take a look. So let's see, this is what you wear every day, right?
On a regular basis, yes.
O.K., well, let's start with problems. Again, I see puckering, gathering. I don't see any support going on. She's a double d.
Yeah, you got a lot going on, it just needs to be going on in the right place. And that's what the genie bra's gonna do for you.
That would be so great. I would be really, really happy.
I cannot wait to see you with your new makeover. O.K., go get your genie bra. All right, now we have Jolene. Perfect in every way and she is wearing the genie bra, am I correct?
You are correct.
Look at this.
¦ ta-da! ¦
Comfort, support, style-- you got it all.
That's what you're supposed to look like.
I have to tell you, this is the most comfortable bra. I don't even feel like I'm wearing one.
Stella: Thank you so much. You know what, this is what makes the genie bra so special. You have interwoven fabric that custom conforms to your shape and it gives you all-over stretch, and then underneath, you've got the band that doesn't ever roll, but it gives you that lift.
And one more thing. Check this out. No underarm spillage. The perfect bra for the perfect woman. Have you ever seen anything like this in the world ever before?
No, never, not even sports bras. This is really a fabulous find.
Revolutionary. You know, while we were talking, let's bring out the other girls, because they're ready in their genie bras. Come on out, ladies. Wow, look at you! Great, what a difference! Love their bras. Let's start with Mindy. She had the cone effect. Let's see, nice and smooth. Let's take a look. Love it, what a difference. How do you feel?
Mindy: I feel like it was made for me.
Jane: I love that! Custom fit! All right, Lauren, you got the support you needed. Let's take a look. Wow, Stella.
Big difference. And I can see the smile on your face, but even more than that, I can see that you've lifted everything-- that's the power of the genie bra.
And it's comfortable too, right?
Absolutely.
Love that. All right, now, Karintia. So what do you think of your genie bra?
I love my genie bra.
Jane: Now here's the real magic with the genie bra. Watch this. Mindy, what size are you?
34dd.
Lauren.
36dd.
Karintia.
38dd.
Jolene.
32dd.
See, that is proof that the genie bra is designed to custom conform to every woman of every size. Let's hear from some ladies who have exchanged their old-fashioned bras for mine.
Hi, everybody. I'm here today to tell you about this awesome bra that I found. It's called the genie bra. Being a 32d, there's not much selection. Either they're too small, they're too big, the straps are like falling off over here, so you're walking like, "ugh!" um, but this bra? So comfortable, it doesn't even feel like I'm wearing a bra.
I don't know about you, but I had this major problem with back fat. I'm a 38c. Every time you find a nice bra, looks good from the front, not so much from the back. Put on this new genie bra I have on... ¦ no back fat. ¦ none. See? None.
Most of the time, I have to wear a push-up bra because I'm a size "a" and I need a little lift. And it makes me a whole size bigger, without feeling nervous that my chicken cutlets are gonna fall out.
You don't have to worry about your bra size, your cup size, small, medium, large, extra large, whatever size you are in shirt, you go and get that size bra. It doesn't get any easier than that. Go and get it.
Ladies, after seeing those testimonials, I know you're anxious to start enjoying the complete comfort, support and style of the genie bra.
Stay tuned and find out how you can order your very own genie bra with our special tv-only offer.
Announcer: Are you constantly struggling with your straps? Do your underwires dig into your skin? When you wear a turtleneck, do you look like this? Isn't it time you stopped your daily struggle with uncomfortable bras that prevent you from looking your best?
There's gotta be a better way!
Announcer: Introducing the all-new genie bra. Just match your bra size with your clothing size and slip into the most comfortable conform fitting bra you have ever worn. Whether you're petite or a full-figured woman, you will always have a bra that's comfortable, conforms to your shape and makes you look your best. No more back fat! No unsightly top bulging. Just a perfect uplift fit that molds to your body, giving you the ideal cup size every time. You'll look lifted and younger instantly.
I love it!
Amazing!
What a difference!
Announcer: The genie bra's secret is in the woven everlast comfort stretch fabric that custom conforms to any size and never loses its shape. Plus, the wide comfort lift band gives you the support you need without rolling.
I think it looks very flattering.
It's just sleek, I don't have the underwire, I don't have the discomfort.
There aren't any bumps.
And you never have to fidget or adjust things.
Announcer: And best of all, the genie bra gives you the custom conforming lift that every woman wants, without the pain!
This bra is awesome. Like the way it feels, it's nice, gives you a nice lift.
It feels like it was custom made for me.
I'm a double-d. I never thought I'd find a bra that fit me beautifully, that lifted and separated perfectly. Bravo, genie bra!
Announcer: Not only does the genie bra look great, it's easy to clean too. Just throw it in the washer and dryer and the genie bra bounces right back to its original shape, no special care required.
This bra replaces a drawer full of bras.
It totally changes my wardrobe.
Very fashionable.
Such support.
It just makes me look good.
Announcer: The genie bra, for the lift, shape and comfort you've always wanted. Order your very own genie bra in nude today for only $59.99 and if you order now, we'll double that offer and give you a black bra as a bonus. That's a total $120 value for only $59.99. But wait, call right now and we'll even include a white bra as an extra bonus. That's a total $180 value, all for only $59.99. And there's still more! If you order today, we will double the entire offer. You'll get two nude, two black and two white genie bras-- that's six bras, a $360 value, all for only $59.99. Just pay separate processing and handling. Order right now to take advantage of this TV-only introductory offer, a $360 value, all for only $59.99. Order today. Call 1-800-749-1383 [music changes]
Hi and welcome back. Now, we have another surprise for you.
We have three ladies here who were in the dressing room replacing their old bra with my genie bra. Let's hear what they have to say.
First we have Danielle. Let's check her out. Danielle, look at you, you look amazing.
Thank you!
You look great!
Wow! First of all, what size bra do you wear?
34d.
Wow, 34d. Now, what was your problem before? Let's take a look.
Well, as you can see, I have all that attractive spillage, the sides.
Jane: Kind of east to west, right?
[laughs] right.
Jane: You know, what I don't get, in the picture of you from the back, you have back fat, but you're skinny.
Thank you. And now it's gone.
Wow, look at the difference.
Stella: See what a difference the right bra makes? That's what the genie bra does for you.
Jane: So smooth, so seamless, wow, what a difference. And how does it feel, is it comfortable?
It's super comfortable, you know? I mean, you could sleep in this, run in this, walk in this, it's great. Very, very comfortable.
Comfort, support and, of course, style-- you look great. Thank you so much.
Thank you.
Thanks, Danielle.
Great job.
Now, let's hear from Margaret, who's had a hard time finding a bra that fits.
Not anymore!
Whoo-hoo! Well, Margaret, what was the problem?
Um, my problem is that I wear a 32c, and that is almost impossible to find. So, I settle and just take a look.
Jane: Oh, wow. Yeah, that's settling.
Margaret: They don't fit, and I get bulges where I don't want them.
Agreed.
Oh, my gosh.
So finally I have a bra that fits me like I never, ever thought I would find.
Stella: Yeah, I’ll say, problem solved, right?
Jane: That is some before and after-- wow.
Stella: Yeah, big difference. Thanks so much, Margaret, for sharing your experience with the genie bra.
Thank you.
And now, let's welcome Vanessa.
Yeah, come on, Vanessa, come on out.
Wow, look at you, girlfriend!
Look at that, perfection.
Perfection is right.
Hard to believe you ever had any problems. What were they?
I need lift, and every time I wear a padded bra...
Jane: Ooh, yeah, wow...
Stella: Lumpy, bumpy.
Jane: This is really the perfect fit for you.
Yes.
And now you're supported and you really look good. How does it make you feel?
Now the genie bra has solved all my problems, you know, I think I look great. It looks awesome.
Problem solved.
That's what it's all about. Thank you so much, Vanessa.
Your welcome.
Amazing... As we said before, a picture is worth a thousand words, and the difference between the way our ladies looked with their old-fashioned bras and how they look in their new genie bra speaks for itself.
You're so right. And we now know the reasons why. First, the everlast stretch fabric is intricately woven so it moves to your shape without losing its original form.
No matter how hard I pull it, it always stretches right back.
And that's so important. But let's not forget about the wide comfort lift band. No more painful underwire.
There you have it, right before your very eyes.
And that is what makes the genie bra so unique. It combines custom conforming comfort with the wide band lift... Gives any woman, no matter what size, the perky look that we all want without the pain.
Stella, thank you so much for introducing your amazing new genie bra to all women who are looking for solutions to their never-ending personal bra problems. Since I am wearing my own genie bra and loving it, I too, just have one thing to say. It is spectacular. [both laugh] now, ladies, stay tuned to find out how you can have your very own genie bra during this special tv-only offer.
And thank you for tuning in.
Buh-bye.
Bye.
Announcer: Are you constantly struggling with your straps? Do your underwires dig into your skin? When you wear a turtleneck, do you look like this? Isn't it time you stopped your daily struggle with uncomfortable bras that prevent you from looking your best?
There's gotta be a better way!
Announcer: Introducing the all-new genie bra. Just match your bra size with your clothing size and slip into the most comfortable conform fitting bra you have ever worn. Whether you're petite or a full-figured woman, you will always have a bra that's comfortable, conforms to your shape and makes you look your best. No more back fat! No unsightly top bulging. Just a perfect uplift fit that molds to your body, giving you the ideal cup size every time. You'll look lifted and younger instantly.
I love it!
Amazing!
What a difference!
Announcer: The genie bra's secret is in the woven everlast comfort stretch fabric that custom conforms to any size and never loses its shape. Plus, the wide comfort lift band gives you the support you need without rolling.
I think it looks very flattering.
It's just sleek, I don't have the underwire, I don't have the discomfort.
There aren't any bumps.
And you never have to fidget or adjust things.
Announcer: And best of all, the genie bra gives you the custom conforming lift that every woman wants, without the pain!
This bra is awesome. Like the way it feels, it's nice, gives you a nice lift.
It feels like it was custom made for me.
I'm a double-d. I never thought I'd find a bra that fit me beautifully, that lifted and separated perfectly. Bravo, genie bra!
Announcer: Not only does the genie bra look great, it's easy to clean too. Just throw it in the washer and dryer and the genie bra bounces right back to its original shape, no special care required.
This bra replaces a drawer full of bras.
It totally changes my wardrobe.
Very fashionable.
Such support.
It just makes me look good.
Announcer: The genie bra, for the lift, shape and comfort you've always wanted. Order your very own genie bra in nude today for only $59.99 and if you order now, we'll double that offer and give you a black bra as a bonus. That's a total $120 value for only $59.99. But wait, call right now and we'll even include a white bra as an extra bonus. That's a total $180 value, all for only $59.99. And there's still more! If you order today, we will double the entire offer. You'll get two nude, two black and two white genie bras-- that's six bras, a $360 value, all for only $59.99. Just pay separate processing and handling. Order right now to take advantage of this tv-only introductory offer, a $360 value, all for only $59.99. Order today. Call 1-800-749-1383.
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