How much money are you not making because you don't have a viable list? E-mail list building is one of the most important skills to develop in Internet marketing.
Quite often, affiliate marketers will forgo the process of list building in favor of simply funneling Web traffic to the company's website for a quick sale.
E-mail list building allows you to drive traffic to your own offer page which contains a sign-up form with a free offer in exchange for a name and e-mail address.
Using an auto-responder, you can then send your new subscriber on to your affiliate link.
This method of traffic generation allows you to then follow up with the subscriber through e-mail marketing.
List building is not easy but it is worth it.
The additional steps involved in generating this e-mail list allows you to offer additional products or services to the prospect over the life of your relationship with them.
As long as the subscriber is willing to accept your e-mail messages and read them, you have an opportunity to make a sale.
Many people are not sure what qualifies as a viable list for e-mail marketing.
To get an idea of what to expect from your list in terms of conversion, you have to look at three things: 1.
the number of people who actually open the e-mail 2.
those who click your link 3.
those who have made a purchase If you have 1000 subscribers on your e-mail list and your latest offer yielded 30 sales, your sales response was 3%.
But the true picture has to be reflected by the number of people who actually read your offer.
If only 500 people opened your e-mail and you made 30 sales, your actual conversion rate is 6%.
Keep track of your stats whenever you send out a new offer to your list.
E-mail list building survives or fails on proper tracking.
Many people don't know how to fully monetize their list once they start realizing significant numbers of subscribers.
If you are an affiliate marketer, be sure to have a full complement of products with which to drip feed to your e-mail list.
The beauty of an e-mail marketing system comes from the unlimited potential for sales to a captive audience.
You don't need a million people on your list to make money on a regular basis.
Make it a priority to grow your list and continue to improve your e-mail list building skills by asking your subscribers what their most pressing needs are in order to find solutions that work for them.
I usually head to the online forums to search for appropriate questions and solutions to problems closely related to my target market.
I'm able to continue to add value to my prospects and customers by researching what others consider important.
If I am seen as the expert in my field, I gain credibility.
By offering your e-mail list a variety of related products and solutions, you can continue to get more sales.