When the Web 2.
0 phenomenon starting gaining popularity and momentum, social networking began to catch up fast as well.
While MySpace started out as a leader, Facebook has now bypassed it to be the social network everyone uses.
It seems everybody you might know, no matter what age they are, can be found on Facebook.
It's letting many friends and family socialize and communicate through a single construct.
It also serves as a great option for Internet marketers who want to reach targeted audiences in a very specialized way.
If you're a marketer who hasn't yet discovered the promotional boost Facebook offers, then you're stuck in a rut while the traffic rushes by you on its way to other sites.
Amazing as it may seem, millions of people on Facebook are staying in touch with family, making new contacts and finding old friends again, even playing games, etc.
What this means for you is people are putting in a lot of time with social networking, and obviously have the time to check out your services and products as well.
Our goal with this article is to introduce you to the variety of promotional options you can make use of on Facebook, and show you how using this social network will help you market your business.
Your business can grow to extreme levels by driving traffic using #KWRD#.
As soon as Facebook exploded and got millions of users, it started to become monetized.
Facebook's ad service is called Social Ads and allows businesses to target certain markets for their ads.
Compared to other PPC services like Google AdWords, Facebook's Social Ads service is much more straightforward.
Your ads can be directed to groups of a certain age, gender, or of similar interests, this means your ads will be much more effective.
People randomly clicking on your ads, when they are not really interested in your products, can be a problem with these type of ads.
That's the advantage of the precise targeting, which means that only your chosen market will see your ad.
Therefore, your click through rate will be much higher, giving you more traffic in the long run.
It's also possible to put a picture on your ad that's thought provoking and interesting to your prospect.
When you include a picture in your ad, it looks more professional and it stands out more thus it increases the response you get.
Besides paid advertising, groups and pages are also a great, free way to advertise through Facebook.
This way, you'll be able to get to a large number of prospects and get viral marketing for your business.
Essentially, you just make a business-focused group or page that will advertise your company on Facebook.
The next thing you must do is draw in as much traffic as you can by bringing people to your page.
If you form a group, you can personally invite individuals to join in, but it's a little different with a page.
If you decide you want to use your page to market your product, you need to find other ways to bring traffic to your site.
But the fact remains that both group and as well as pages are a great way to reach potential customers and slowly build your own brand.
You can drive even more traffic using #KWRD#.
Facebook can be a social network achieving an objective for you as a marketer.
If you use it right, Facebook can really help your business and assist in marketing your products and services to a fresh customer base.
Just keep experimenting and testing various options so you can find the Facebook success formula that works best for you.