Does your social agency crave for traffic via Pinterest? In case you're still pondering how a mere image can affect your site traffic, here's how...
Ever since Pinterest was launched, brand agencies and bloggers are astonished by the traffic generated from this photo sharing site.
The power from Pinterest lies in the image.
It picture on the post or page needs to be a real eye-catching.
Simply put - It has to be 'pinnable.
' OK then, how is such an image created for a social agency? An image which does both tells a tale and appeals to the viewer - All in a quick second.
Brand agencies should read on to find out.
Be Clear About Your Message In case you invest countless hours in crafting search engine lovable posts.
It's time you include the most salient of traffic catalysts - images.
Enter Pinterest.
Here, the only facet a user witnesses, is a picture.
This may perhaps be the only reason to visit websites by brand agencies.
At best one of the pictures has to reveal the complete message about your page or post.
Images exhibiting an easy-to-read with bold text layout do it quite well.
The Internet is teeming with many free and easy image editors.
These can be used to modify and craft interesting images.
Ensure Your Pictures Exhibit The Correct Format When users access a social agency site and love what they view, they will feel like pinning the image to their pinboards.
Thus, it's vital to recognize what users are pining via home screen, the product catalog, etc.
This can be done by visiting -"http://pinterest.
com/source/Your Website.
com/" ('Your Website' can be replaced accordingly) In addition, if brand agencies have the 'pin it' badge on the browser, access a random website and check what happens pin it is clicked.
Does a set of useful images crop up, ready for pinning? Bad news though.
Flash embedded images or slide shows aren't pinnable.
As it is the case with other online mediums.
It's just images and YouTube, Vimeo videos that are pinnable.
Add a clear enough and correctly sized picture to your page.
As, a perfectly designed pin makes a world of a difference in getting 50 or no repins at all.
Avoid Engaging Within Confines Unsure how to promote your social agency or the brand using images? In case brand agencies feel their business isn't mostly image-centered, better think again.
Like all things successful in a social media drive, it really gets down to sharing valuable content with your viewers.
In the end people are your market.
Say your output caters to a certain niche.
This group enjoys many diverse interests apart from the things you offer.
Consider how they spend their idle time? Are they living with families? Are common interests share by them? Get a hold of few of your user's pin boards and get to research.
Know what they like by assessing their boards.
It will motivate you to craft boards exhibiting a mass appeal to your customers.
Be it text or mere images.
If your photos can be related and responded to, you boost the chances of your shared content being valuable.