Email Subject Lines That Work Case Study #10
Subject line case study [example]
Provocative why subject lines make people open emails.
I think most people are kind of tired to hear how to do something, and they'd rather want to know first why they need to do it.
Motivation is what drives humans move forward and never give up.
As Robert Kiyosaki in his book - "Rich Dad, Poor Dad" - mentioned, "You can always quit, but why do it now?" When you combine reason "why" with curiosity, your subject line is guaranteed to get open, if you hit the right prospect, at the right time, with the right benefit! No matter how good a subject line may sound, if it reaches the wrong recipient, it duds, whether you believe it or not! Just give a try, do a split test, send the right subject line to the wrong recipient VS the right line to the right recipient, and split test the opens.
Here's something to remember for as long as you're in business: never use tricks in your email marketing.
It works for short time, but in the end it'll damage your reputation and wash you out of business.
As a Czech proverb says - "A lie has short legs".
It's better to be honest and genuine in marketing your business, online and offline.
And email is one of the most "intimate" way to build trust with your prospects.
Before we wrap this up, here are three applications of this subject line in various niche markets Why just a few select life coaches make BIG money Why just a few select professional writers make BIG money Why just a few select Fortune 500 companies make BIG money Can you think of how to apply this line in your industry? This is my email subject lines recommendation for today; stay tuned for more.
I have at least twenty [20] other examples and case studies to share with you next!
Why just a few select business consultants make BIG moneyHere's why I think this line works [and gets people open the email]: Like in any niche or industry it seems there's a "secret" group that makes the most money, while the rest are struggling from paycheck to paycheck.
Provocative why subject lines make people open emails.
I think most people are kind of tired to hear how to do something, and they'd rather want to know first why they need to do it.
Motivation is what drives humans move forward and never give up.
As Robert Kiyosaki in his book - "Rich Dad, Poor Dad" - mentioned, "You can always quit, but why do it now?" When you combine reason "why" with curiosity, your subject line is guaranteed to get open, if you hit the right prospect, at the right time, with the right benefit! No matter how good a subject line may sound, if it reaches the wrong recipient, it duds, whether you believe it or not! Just give a try, do a split test, send the right subject line to the wrong recipient VS the right line to the right recipient, and split test the opens.
Here's something to remember for as long as you're in business: never use tricks in your email marketing.
It works for short time, but in the end it'll damage your reputation and wash you out of business.
As a Czech proverb says - "A lie has short legs".
It's better to be honest and genuine in marketing your business, online and offline.
And email is one of the most "intimate" way to build trust with your prospects.
Before we wrap this up, here are three applications of this subject line in various niche markets Why just a few select life coaches make BIG money Why just a few select professional writers make BIG money Why just a few select Fortune 500 companies make BIG money Can you think of how to apply this line in your industry? This is my email subject lines recommendation for today; stay tuned for more.
I have at least twenty [20] other examples and case studies to share with you next!
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