The Luck Factor: Changing Your Luck, Changing Your Life: The Four Essential Principles by Dr. Richar

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Learn the four essential differences in mindset between lucky and unlucky people. You also discover the twelve subfactors separating lucky from unlucky people. Plus, learn how to change from unlucky to lucky, or make yourself even luckier than you are already are.

The Luck Factor is a terrific book. I picked it up because I'm always interested in unusual subjects. However, although not billed or promoted as a "self-help" book, it's solidly in that field. However, it doesn't promote "positive thinking" or the like as someone's opinion, but as scientifically grounded, psychological fact.

The author is a British psychologist who became interested in studying something that psychology has hitherto ignored (perhaps because, by its nature, it seems unscientific) -- the differences between people whose lives display good and bad luck.

He found numerous subjects who described themselves as having either lots of bad luck (including some who had terrible problems) or good luck (including one UK National Lottery winner).

He gave them various tests and interviewed them extensively. If you don't believe in luck, you might be tempted to say that the differences in the lives they lead are totally random. Some people enjoy unusual amounts of good fortune and some enjoy unusual amounts of bad luck, with most of us in-between.

But that's not what he found at all. Rest assured he didn't locate any supernatural explanations. He found that the "lucky" have quite different mindsets than the "unlucky."

That difference leads them to behave in quite different ways in the world. And those ways are, in the long run, much more useful for gaining true love, success and financial prosperity.

Yes, that lottery winner was blessed. But that doesn't explain why he picked up the five pound note the experimenter left on the sidewalk, but one of the unlucky women walked right by it.

For me, the real eye-opener was reading the differences between how unlucky and lucky people scored the hypothetical incident where they are shot in the arm during a bank robbery.

Then he systematized his findings by defining four essential principles: Maximize Your Chance Opportunities, Listen to Your Lucky Hunches, Expect Good Fortune and Turn Bad Luck Into Good.

The principles also have a total of twelve subprinciples.

Best of all, the author has you start your own "Luck Journal" and suggests various exercises to improve your own use of the principles and subprinciples in your own life.

Do they work? The last chapter details how he went on to work with "unlucky" people who used his suggestions to change their lives around in thirty days. He also worked with lucky people to help them become even luckier than they'd already learned how to be.

If you're already incredibly lucky, you'll enjoy reading this book to see how psychology has validated your way of thinking and behaving.

If you're not already perfect in the twelve subprinciples, you can start your own "Luck Principles" and improve your life.

You can call it "positive thinking" if you like, but don't be put off by that. It works.

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