How to Choose a Social Media Marketing Agency
If you want top notch social marketing consultation, be prepared to pay for it.
In fact, I've run into quite a few agencies who are well into the $20,000 a month range depending on what a client needs done.
When you're looking for a social marketing agency, make sure you ask them the right questions before you sign on the dotted line! The biggest problem I've seen is that unproven marketing agencies are scrambling to get a grip on social media, so they end up pitching their services to anyone that'll listen.
They think, "How different can social media be?" "I post an ad and people flock to it, right?" You and I both know that social marketing is a bit different.
In fact, I've compiled a few questions that you should ask your social media expert BEFORE you sign that retainer!
As much as we all love social media marketing -- bloggers can cascade messages far faster than anything we've seen before.
Twitter posts and links from a Facebook account are cool, but well received bloggers get the job done.
As with anything, in order to successfully track marketing campaigns you're going to need to implement some sort of analytics program that will track how well campaigns are performing.
If you're talking to an agency who can't name at least two social listening platforms, you should be walking away! If your marketing agency demands to write copy for you without doing an sort of social media training, there are problems.
What they're trying to do is lock you in a retainer that forces you to rely on their services.
Do the smart thing and go to a company or a website that coaches you through social marketing.
That'll allow you to eventually do everything yourself, which will let you preserve the voice of your brand and save substantial money! These are just a couple tips that should get the wheels turning in your head about what a social marketing firm should do.
Truly, there are agencies out there that do a splendid job.
But there are also companies that are just scrambling to keep up.
Make sure you sign with a reputable company with a good track record and you'll be all set!
In fact, I've run into quite a few agencies who are well into the $20,000 a month range depending on what a client needs done.
When you're looking for a social marketing agency, make sure you ask them the right questions before you sign on the dotted line! The biggest problem I've seen is that unproven marketing agencies are scrambling to get a grip on social media, so they end up pitching their services to anyone that'll listen.
They think, "How different can social media be?" "I post an ad and people flock to it, right?" You and I both know that social marketing is a bit different.
In fact, I've compiled a few questions that you should ask your social media expert BEFORE you sign that retainer!
- Do you know how to pitch bloggers?
- Do you know how to implement social media monitoring software or social listening software?
- Do you, yourself, have strong social media profiles? Can I see them?
- Does your agency write copy and blog posts for us?
- Do you do training?
As much as we all love social media marketing -- bloggers can cascade messages far faster than anything we've seen before.
Twitter posts and links from a Facebook account are cool, but well received bloggers get the job done.
As with anything, in order to successfully track marketing campaigns you're going to need to implement some sort of analytics program that will track how well campaigns are performing.
If you're talking to an agency who can't name at least two social listening platforms, you should be walking away! If your marketing agency demands to write copy for you without doing an sort of social media training, there are problems.
What they're trying to do is lock you in a retainer that forces you to rely on their services.
Do the smart thing and go to a company or a website that coaches you through social marketing.
That'll allow you to eventually do everything yourself, which will let you preserve the voice of your brand and save substantial money! These are just a couple tips that should get the wheels turning in your head about what a social marketing firm should do.
Truly, there are agencies out there that do a splendid job.
But there are also companies that are just scrambling to keep up.
Make sure you sign with a reputable company with a good track record and you'll be all set!
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