If you are looking for some helpful tips on how to use Facebook for marketing purposes, you are certainly not alone in the search.
Nowadays, a lot of companies are considering social sites as a new means of engaging with existing customers and attracting potential clients.
With more than 400 million active members around the globe, Facebook has become the top player when it comes to social sites.
Here are a few tips in using Facebook as an effective tool in connecting with your customers.

• Make a sound plan before implementing Facebook marketing.
  

You need to have a good plan to make your marketing efforts effective, focused and targeted.
It may seem simple but not all companies are able to comply with this requirement.
Concrete goals and plans should be set and integrated with your online marketing goals and your entire marketing efforts in general.
Without a solid plan, you won't be able to realize your goals.

• Establish metrics and measure all your online marketing efforts.
  

There are measurement tools available like WebTrends that help you track website user visit activity.
Never make the mistake of going into a marketing campaign without knowing how to gauge the effectiveness of your efforts.
It is a must to continuously track your metrics and observe the trends so that you would know which areas need improvement.

• Incorporate your Facebook campaigns with all the other channels that you use for marketing.
  

Media integration may require you to spend your time, effort and resources.
This may be a difficult process for most companies but those who practice the integration of cross-media channels will surely find more payback to their effort compared to the exclusive traditional marketing approach.
Some marketers or managers may be open to change while others may be afraid of venturing out to untested waters.
But if you ensure the tight integration of new and traditional media, the outcome will be more than what you expect.

• Never assume that you know how to attract Facebook users and understand Facebook marketing simply because you are a Facebook user.
  

Attracting the right users and understanding the way these users are seeking call for some research.
You have to take note of the diversity of users and never make general assumptions.

• Avoid annoying customers and schemes that would give your brand a bad name.
  

Marketing disasters are more likely to happen in social sites compared to other media.
So make sure that these pitfalls are well out of your way by being cautious of creepy users.