Buy Aged Data
Fresh debt leads are easy to convert into a sale because their issues are only hours, even minutes old. They have problems that need to be solved immediately, and therefore providing them with a company who can solve that issue is necessary. Companies are hesitant to enter the aged leads market, however, because they may have approached the lead the same way as the fresh lead. This is simply because their lead provider did not give them key information on the value of aged leads and how they can be a rich source of business. Aged leads can yield great profit, even more than fresh leads if one approaches the lead the right way.
Every sales person needs to know a few things when dealing withaged debt leads:
1. Aged debt leads offer prime opportunity to build a huge database of debt leads– Aged leads have become weeks or even months old because no one was able to offer them the perfect financial deal. They are eager to find the right settlements and need your debt lead services to broker the right financial package. Fresh leads may still be looking for the best deal; the best solution to their problem. An aged debt lead is looking for anyone to call them; you are their last resort. Sometimes, making people wait for a problem to be resolved causes them to become desperate. This can yield great profit, a sales goldmine.
2.Valuable source of repeat business – If you offer an aged debt lead a good deal, they may become a repeat customer or refer you to someone else. An aged debt lead is someone who has been waiting quite sometime for help, and they will be grateful when you resolve their issue. Aged leads consist of people who are bad at financial management and need continual advice and help.
3. Aged Leads are people who cannot make a decision – Aged leads are people who have looked for the best possible solution to their problem but waited to long to resolve it. Therefore, their issue has gone to far, way out of hand, and still need your help. The difference is aged leads are in desperate need of help, and are much cheaper then fresh leads.
Aged leads are a valuable source of the debt business and yield a higher ROI. Just keep in mind what state of mind these potential customers are in and you will increase your profit margins. These leads need your help, so take the time to discuss their problems and offer them as much assistance as they need. In the long run, aged data was the right choice.