Product Market Research Method - Sell What is Selling Already!
When doing product market research for your infoproduct (or indeed for any type of product), one method is to just go and find out what people are already buying.
There are several reasons for this as you will see in this article.
No Need To Reinvent The Wheel The first thing to note is that there is simply no need to reinvent the wheel.
If people are already buying guides to help cure their acne then simply make another one - you know it already sells so at least you can count on it being a product that fulfills a need rather than a dud that nobody will want to buy.
Some people argue about competition but on the internet there is plenty of space to market your own products.
Even in the real world you can sell to a local audience away from competitors.
How To Find Existing Hot Sellers There are a number of ways to find out what people already want.
Here are a few techniques I have learned over the years.
- Go to eBay Pulse (just Google it) and you will see the top 10 sellers at any given time.
- Go to Google Trends and you can see what people are searching for today.
You can even see a chart of how many people have searched over the last few years.
This way you can see if the demand for a product is declining, on the up or stable over several years.
- Go to Clickbank Marketplace.
This is a great place to find out which are the best selling information products.
You will notice the ever popular niches such as diet products, other health products,money making products, forex products and more.
Product Ideas Now that you've identified an already hot selling niche, how to you sell in that niche? First of all, there is literally no need to be different.
I mean, your brand can be different, but the product can be the same to all intents and purposes.
The biggest variable in your success are your marketing and promotional efforts after you've created your product.
Sometimes, it can be useful to have a differentiated product with a slightly different angle e.
g.
an audio product instead of a written guide.
But on the whole this does not really make a big difference in comparison to your marketing efforts.
There are several reasons for this as you will see in this article.
No Need To Reinvent The Wheel The first thing to note is that there is simply no need to reinvent the wheel.
If people are already buying guides to help cure their acne then simply make another one - you know it already sells so at least you can count on it being a product that fulfills a need rather than a dud that nobody will want to buy.
Some people argue about competition but on the internet there is plenty of space to market your own products.
Even in the real world you can sell to a local audience away from competitors.
How To Find Existing Hot Sellers There are a number of ways to find out what people already want.
Here are a few techniques I have learned over the years.
- Go to eBay Pulse (just Google it) and you will see the top 10 sellers at any given time.
- Go to Google Trends and you can see what people are searching for today.
You can even see a chart of how many people have searched over the last few years.
This way you can see if the demand for a product is declining, on the up or stable over several years.
- Go to Clickbank Marketplace.
This is a great place to find out which are the best selling information products.
You will notice the ever popular niches such as diet products, other health products,money making products, forex products and more.
Product Ideas Now that you've identified an already hot selling niche, how to you sell in that niche? First of all, there is literally no need to be different.
I mean, your brand can be different, but the product can be the same to all intents and purposes.
The biggest variable in your success are your marketing and promotional efforts after you've created your product.
Sometimes, it can be useful to have a differentiated product with a slightly different angle e.
g.
an audio product instead of a written guide.
But on the whole this does not really make a big difference in comparison to your marketing efforts.
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