Reciprocal links These kinds of links are not as sought after by the search engines as one way (non-reciprocal) links can be.
However, reciprocal links still have their uses and can be good for increasing traffic.
And the most important thing to note is they are free.
First find the sites that fit your niche and that you would be happy to be linked with.
Contact the owners of these sites and make a suggestion that you submit reciprocal links on your websites.
And there we have it! Your site is now getting more coverage and hits from their audience too.
Remember to keep an eye on these types of links.
You want the link to work for you and there is no point in linking to a site that doesn't exist anymore.
Also, be careful of linking to sites that contain material that could be deemed as bad taste.
You don't want to give your website a bad name.
Opt-in emails Another method of free advertising is opt-in emails.
These can assist by converting your site's visitors into customers, and customers and want to do repeat business.
If you have an email list option which allows people to opt-in to when they make a purchase, you effectively build a customer mailing list.
Opt-in emails also have another advantage.
These emails are sent out to targeted customers who want to be contacted and have an interest in your site and your business.
You can develop advertising campaigns that will attract customers to place multiple orders and it's all completely free.
Properly SEO optimized site Search Engine Optimization or SEO, is not exactly free advertising.
However, by using SEO you will effectively make your website easier to find and therefore increase the amount of visitors to your site.
Search engines form the most common method for customers to locate products and services online.
Increasing your ranking power on search engines is probably the most important type of free advertising you can use.