In the era between 2003-2005, using AdWords to generate traffic was a hot idea.
It was as 'push button easy' as it could get.
Just set up a few ads, and rake in the money.
However, AdWords is a more competitive environment, and succeeding with the 'orthodox' AdWords strategies is becoming more and more difficult.
Then, tactics like video marketing came along with the rise of YouTube.
Indeed, these tactics are still highly underutilized and hold a lot of potential for massive traffic generation.
It's one of the tactics which will really come to the fore in 2008...
1) Video Marketing Submitting videos to YouTube and waiting for the traffic roll in sounds easy.
But it's not simple as that.
You need to create a high-quality video, not just any grainy video.
And the content has to be good.
The title and keywords of your video are also important for attracting visitors to your video.
2) AdWords Site Targeting The latest AdWords tactic that few are aware of is the use of the 'Site Targeting feature.
Instead of having your ad listing in the search engines, you can position your ad on certain sites which have Adsense.
You'll often get much cheaper clicks this way instead of overpaying for 'normal' AdWords ads.
3) Social Networking Social networking has become a big trend on the Internet.
It's also now one of those covert ways to drive traffic to your site.
Pre-selling is crucial to success in social networking on sites like MySpace.
Capture leads rather than trying to sell prospects immediately.