Legend I

• There are several legends concerning the origin of the Chevrolet bowtie logo. The most popular has Durant seeing the design on wallpaper in a French hotel in 1908. He tears it off and keeps it in his wallet to show friends, thinking it would make a good nameplate for a car.
  
  

Legend II

• According to Margery Durant in her 1929 book, "My Father," "I think it was between the soup and the fried chicken one night that he sketched out the design that is used on the Chevrolet car to this day."
  
  

Legend III

• According to Mrs. Catherine Durant, her husband spotted a similar logo in a Hot Springs, Virginia, illustrated Sunday newspaper circa 1912. Mrs. Durant recalled, "We were in a suite reading the papers, and he saw this design and said, 'I think this would be a very good emblem for the Chevrolet.'"
  
  

Coalettes

• According to Ken Kaufmann, editor of the Chevrolet Review, the ad spotted by Durant contained the Southern Compressed Coal Company's "Coalettes" bowtie logo.