Role Of Mobile App In Retail Industry
Lately, people are shopping all the time, even when on the go. And specialized retails apps are driving this trend. With the new generation of in-store mobile apps, retailers can not only retain their existing customers but also attracts new ones.
It seems that mobile commerce is taking off, giving major opportunities to the retail companies to drive revenue and increase customer interaction.
The increasing use and growing success of mobile technology has driven this trend further more:
More consumers are expected to go on the mobile payments wagon over the next five years, making it possible for them to shop on the go.
The time that the consumers spend on the retail apps has increased since a couple of years.
Majority of the retails executives have anticipated considerable growth in the mobile commerce, and regard mobile apps as a key channel of customer engagement.
The change:
We can see a drastic change in consumer behavior over shopping, as mobile technology allows them to access the information instantly and on the go, irrespective of the place and time, mobile commerce sure to rise further in the future.
The increasing use of mobile devices is seen, as it is convenient, provides the ability to explore options and choose the best deal accordingly, the real-time interaction is one more thing that drives the demand of mobile apps.
As more and more people are depending on their mobile phones and tablets to make purchases, the retailers and the marketing companies are seen rushing to find out ways to turn these mobile browsers into potential buyers.
The kind of benefits consumers gets with the features of a retail app:
In-store:
Out of store:
Today's consumers are embracing mobile mindset, these consumers expect to relate with consumers web presence. These users want to access on their mobile devices the shopping list that they created online, order products, and see peer reviews. They want a fun loving shopping experience on the go.
Three reasons why every retailer should opt for a mobile app:
It has become a necessity to embrace mobile apps in retails, for the success of the brand.
View more information on Outsource Mobiele Applicatie Ontwikkeling India, Mobiele Applicatie Specialist and Freelance Mobiele Applicatie Ontwikkeling. This expertise of author has really been appreciated by viewers.
It seems that mobile commerce is taking off, giving major opportunities to the retail companies to drive revenue and increase customer interaction.
The increasing use and growing success of mobile technology has driven this trend further more:
More consumers are expected to go on the mobile payments wagon over the next five years, making it possible for them to shop on the go.
The time that the consumers spend on the retail apps has increased since a couple of years.
Majority of the retails executives have anticipated considerable growth in the mobile commerce, and regard mobile apps as a key channel of customer engagement.
The change:
We can see a drastic change in consumer behavior over shopping, as mobile technology allows them to access the information instantly and on the go, irrespective of the place and time, mobile commerce sure to rise further in the future.
The increasing use of mobile devices is seen, as it is convenient, provides the ability to explore options and choose the best deal accordingly, the real-time interaction is one more thing that drives the demand of mobile apps.
As more and more people are depending on their mobile phones and tablets to make purchases, the retailers and the marketing companies are seen rushing to find out ways to turn these mobile browsers into potential buyers.
The kind of benefits consumers gets with the features of a retail app:
In-store:
- Check-in with associated coupons/offers
- Product scanner
- In-store navigation
- Loyalty scheme and mobile payment
Out of store:
- Store finder
- Product ratings and reviews
- Ecommerce functionality
- Order, shipment, and delivery notification
- Features and content in a style of a magazine
Today's consumers are embracing mobile mindset, these consumers expect to relate with consumers web presence. These users want to access on their mobile devices the shopping list that they created online, order products, and see peer reviews. They want a fun loving shopping experience on the go.
Three reasons why every retailer should opt for a mobile app:
- Shoppers appreciate useful mobile retail app, and help them shop while on the go
- Developing a mobile app is extremely easy; and can also help increase the visibility of the brand
- Most of the competitor might already have an app for their business. It's time to join the competition and aim for the success.
It has become a necessity to embrace mobile apps in retails, for the success of the brand.
View more information on Outsource Mobiele Applicatie Ontwikkeling India, Mobiele Applicatie Specialist and Freelance Mobiele Applicatie Ontwikkeling. This expertise of author has really been appreciated by viewers.
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