Marketers use Twitter for many reasons: to promote their products and services, direct traffic to their web pages, and connect with prospective customers.
When used properly, Twitter is a great way to achieve these goals.
However, if you commit these Twitter offenses, you may find that your tweets are doing more harm than good.
Below you'll find the top five ways to kill your Twitter marketing campaign and alienate your Twitter followers: Twitter Offense: Not enough tweets If your Twitter account lies dormant, your followers will find someone else to get their information from.
To benefit from Twitter, you must use it.
The act of opening a Twitter account will not help you get traffic and build relationships - you must contribute to the community through tweets.
Twitter Offense: Too many tweets Too many tweets can actually be worse than too few.
If you are constantly bombarding your followers with pointless messages, they'll be inclined to drop you as a follower if for no other reason than to reclaim their home page feed.
Give your readers time to process your previous Tweets - don't overload them with too many to read.
Twitter Offense: Ignoring Internet etiquette Common etiquette offenses like TYPING IN ALL CAPS, overuse of smileys, or sharing too much information with your audience can turn off followers.
Follow general etiquette rules to stay in your followers' good graces.
Twitter Offense: Making a constant sales pitch without offering value If your Tweets only exist to promote your product or service, they will offer very low returns.
You must focus on building relationships and providing value to your audience before you launch into a sales pitch.
Provide useful, interesting, or helpful information first, sell second.
Twitter Offense: Not engaging with the community You can't expect to get much from your followers if you're not giving anything back in return.
You must engage with the community by responding to tweets, re-tweeting messages for others, and asking questions that encourage feedback.