Fundraising In A Sluggish Economy With today's economy in the doldrums you might find it difficult to get people to part with their money for a fundraiser.
I've seen people offering car washes in parking lots of shopping centers.
Other organizations sell T-shirts or hats.
Still other groups have raffles or silent auctions.
Sorry folks, but if times are tough, people aren't going to pay to have their car washed or purchase a goofy hat.
You need to find a fundraising product that is going to attract people regardless of the economy.
What Does Everyone Do? They eat.
Everyone eats.
But as with the above noted examples, people are cutting back on frivolous spending at restaurants, and even fewer are buying overpriced candy bars and popcorn sold door-to-door.
More people are eating at home nowadays.
That means they are cooking! Therein lies the secret to a successful fundraiser.
Cookbooks.
You may have never considered a personalized cookbook as a fundraiser, but for many years they have been a staple in the fundraising arena.
A unique family cookbook comprised of recipes from the best cooks in your organization will get the attention of most everyone that consumes food, which is essentially everyone walking on the surface of the earth.
Why? People are inherently generous and will do what they can to help a group monetarily, but the recession has caused them to be more frugal with their giving.
A cookbook does double duty.
It is unique.
There isn't another one like yours anywhere on the planet.
That in itself makes it a desirable product.
Also, a cookbook is a source for a family to save money by creating delicious meals and food right at home and avoid costly restaurants.
In other words, they want to receive something worthwhile for their contribution, and be able to stretch their food dollar by cooking at home.
It's a win/win situation.
How? Find a reputable fundraising cookbook publisher that has been around for a while.
They will have the experience and knowledge to help you create an attractive and desirable cookbook.
Find one that provides advice and options.
Some cookbook publishers might require that you pick from a handful of template designs, while others suggest that you create your own exclusive design that reflects your organization.
A Guarantee? Don't settle for just any company, though.
If you can find one with a guarantee, that would be the one to pick.
Yes, I said a guarantee.
Fundraising guarantees are out there, and that makes your excursion into fundraising a much less stressful experience.
It's a simple process to get started.
Find a competent cookbook publisher and get started.