The Intriguing Affiliate
They the merchants may not see this as intriguing but rather as the addition to their work force.
However the affiliate is a hard working individual who needs to be highly respected because he or she may be the pendulum for either success or failure for that particular business.
The affiliate needs guidance and leadership from the merchant so they can perform well and bring in sales.
For instance, a merchant could offer a marketing course for free to his or her affiliates in order to do a more informed job.
Keep in mind that many affiliates become discouraged if they cannot bring in sales and make money as they wanted.
This is mostly due to not having the skills they need and thus the training course seems to become a very important input by the merchant or product owner.
The Service has to be provided to an affiliate if the merchant wants to see results.
It is a partnership where either participant brings some positive contribution to the table.
A merchant can offer meetings with the affiliates, weekly or monthly or as needed to answer all kinds of questions or insecurities by the affiliate.
These meetings can take place in an office for the physical company selling physical products.
For online businesses the meetings are conducted via an online training session and videos.
The affiliate indeed is an intriguing person who has to be recognized, appreciated and treated well.
Keeping in mind many different personalities diplomacy plays a great role in dealing with people who are not employed rather working on their own and receiving a share of the profits.
The merchant does not want to lose the affiliates but rather help them.
A merchant needs the affiliate - it is that simple.
The business structure requires a provision of the right tools and the appropriate encouragement that are essential to the business success.