How Can Your Business Generate Online Leads?
Just to underline the importance of online marketing and what your competitors are spending their advertising on to generate leads online.
It's fair to say that your website should be the hub of all your online marketing.
Online marketing has one goal: Lead generation.
Just to underline the importance of online marketing and what your competitors are spending their advertising on to generate leads online.
Natural search (79% of respondents) Email marketing with in-house lists (75%) Paid search (71%) These are still the three most commonly used online methods for lead generation.
" E Consultancy: Online Lead Generation Report 2008.
What's the difference between all of the different types of online marketing? 1.
Natural search 2.
Email marketing 3.
Paid Search 1.
Natural search results: Getting your website to the top of the search engines for specific keywords that relate to your business.
It is known as search engine optimization.
There are a variety of techniques to search engine optimization and it generally is a slow burn that will yield results in long run.
2.
Email marketing: Gathering a list of email addresses of people you have previously had contact with and sending emails to them.
This could be in the form of a special offer or a discount, or if you sell products a sale.
If you are really feeling generous perhaps offers them something for free - your expert knowledge.
Where possible it should be personalized and offer products relevant to them.
3.
Paid Search: Advertising right at the point when someone searches for your product or service, and paying the search provider every time someone clicks on your ad.
This is a highly targeted way to firstly get traffic to your site, and if it's relevant to searches carried out it will be the number one way for instant generation of online leads.
This is the quick win solution if done well.
Once you have visitors to your site it is a must to convert them into either leads of sales.
This is done through the use of good landing pages with Calls to actions on.
In the world of call to action you simply must specify what you want a visitor to do - whether this be to call you, contact you or buy, 21st century internet users must call them to action.
It's fair to say that your website should be the hub of all your online marketing.
Online marketing has one goal: Lead generation.
Just to underline the importance of online marketing and what your competitors are spending their advertising on to generate leads online.
Natural search (79% of respondents) Email marketing with in-house lists (75%) Paid search (71%) These are still the three most commonly used online methods for lead generation.
" E Consultancy: Online Lead Generation Report 2008.
What's the difference between all of the different types of online marketing? 1.
Natural search 2.
Email marketing 3.
Paid Search 1.
Natural search results: Getting your website to the top of the search engines for specific keywords that relate to your business.
It is known as search engine optimization.
There are a variety of techniques to search engine optimization and it generally is a slow burn that will yield results in long run.
2.
Email marketing: Gathering a list of email addresses of people you have previously had contact with and sending emails to them.
This could be in the form of a special offer or a discount, or if you sell products a sale.
If you are really feeling generous perhaps offers them something for free - your expert knowledge.
Where possible it should be personalized and offer products relevant to them.
3.
Paid Search: Advertising right at the point when someone searches for your product or service, and paying the search provider every time someone clicks on your ad.
This is a highly targeted way to firstly get traffic to your site, and if it's relevant to searches carried out it will be the number one way for instant generation of online leads.
This is the quick win solution if done well.
Once you have visitors to your site it is a must to convert them into either leads of sales.
This is done through the use of good landing pages with Calls to actions on.
In the world of call to action you simply must specify what you want a visitor to do - whether this be to call you, contact you or buy, 21st century internet users must call them to action.
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