Should you use a blogging website or a content website as your main online business tool? For most - even though without recognizing it at first sight - blogging their way through on their own blog site takes away a massive amount of time.
Building an online business alone takes time and is not done by "just blogging".
There is more to it and part of it is to see the risk involved while assessing business risks for your online business.
So what risk are we talking about? There are only two resources we all have.
These two resources are our time and the money.
Both of which are limited resources even though we may think of time being an unlimited resource.
To be in business means to turn in a profit or else you are not business.
You only have that much time to create what I refer to as a solid business foundation gets you into profit.
The risk is that most folks will not see the fact that a blog consists of time-sensitive information.
Quite often people end up feeding and maintaining their blog instead of trying to make a profit.
They even don't see that their time spent blogging or building their blogging website carries a certain worth.
Do you know what your time is worth ($ per hour)? The revenues ($ per hour) forgone in favor of spending time building and maintaining your blog website represent an opportunity cost.
And using a blog with its time-sensitive entries would mean that you have got to spent time and time again to recoup that opportunity cost.
Not only that - you would also have to cover your own cost of living, insurances, business investments into your business itself, retirement arrangements and what ever else on top of that.
Time and time again, so you may want to ask yourself...
Would it not be better to create a time-insensitive business foundation? Is your blog all things to all people? What makes people trusting you? Which is your target audience? Would it not be wise to write down on paper what you know about a special topic (your area of expertise) and make that your content website which then represents valuable time-insensitive information? So what's the advantage here? 1) You will soon find out that you only need to work once for the revenues you can make via your content site.
Basically, that gives you the option to add on to it and mount your revenues much faster.
You can always complement your content site with a blogging website or blog (as a subdomain).
Most webhosting companies support that feature.
2) Your blog continues to keep your visitors up to date with time-sensitive information, while your content site sells you as an expert and provides time-insensitive advice to those who seek it.
That's trust building at two fronts.
Your content site attracts time-insensitive (permanent) in-bound links and with it you will also get increasing amounts of visitors.
While your blogging website - when tied to your content site's domain as a subdomain - attracts search engines as its entries add fresh content to to your site.
That in turn attracts increasing amounts of visitors to your blog who are then referred to your content website.
3) Both your content and your blogging website presell your visitors, build trust and make them more likely to buy from you (and more often).
Isn't the combination of a content based website as the core of your business and a blogging website as the ever fresh attraction a better, more secure and time efficient way? This is by far a much better way to make use of the 20:80 rule in turning you time into money.
Use less time to get more out of it - provided you are with the right website hosting provider who does everything to help you succeed.
What do you think?