SMS Text Messaging May Be Your Answer to Ineffective Advertising
Has your business sales been down due to the recession? Are you trying the same old marketing methods you have been doing for years but they just don't seem to bring in the customers like they used too? If so, SMS text messaging may be your answer to re-connect with your customers and increase your sales.
SMS text messaging in its' simplest terms is collecting the mobile numbers of your customers and then sending relevant offers and specials directly to their cell phone via SMS or text message.
The SMS marketing industry has grown exponentially over the past two years and the cost involved in setting up a new campaign and running it monthly is far lower than other forms of marketing businesses traditionally engage in.
SMS marketing is a two-fold operation.
The first process is collecting mobile numbers.
Your customers must opt-in to receive information from you.
You can not load in a set of numbers you have collected through other means and send a SMS message.
That is SPAM and not allowed by cell phone carrier regulations.
Customers can opt-in from a web form and then confirming their subscription request via text.
They can also, and the most common way to opt-in is texting a keyword to a 5 or 6 digit shortcode.
Once people opt-in to receive future offers and announcements, they are automatically sent an auto-reply message with information of how to opt-out and a phone number of the business.
You advertise your new SMS text messaging campaign by placing mobile call to actions in your business, integrated with your other marketing, displaying on social media sites and telling customers directly in your place of business.
The second part of SMS text messaging is sending SMS blasts to your entire subscriber list.
Ideally 2 to 3 messages a month should be sent to maximize the redemption rates of the offers.
Since people are giving you their mobile number, something quite personal and close to people, the offers should be exclusive and not found anywhere else.
This will keep your opt-outs low and the amount of traffic it can bring to your business high.
If traditional marketing such as direct mail, newspaper, coupon magazines and other marketing isn't bringing you the ROI you need to grow your business, consider reaching your customers where they are every day.
Your customers always have their mobile phones with them and read text messages at a rate of almost 99%.
SMS text messaging is the perfect way for your message to be read and to reconnect with your customers that want to spend money with you.
SMS text messaging in its' simplest terms is collecting the mobile numbers of your customers and then sending relevant offers and specials directly to their cell phone via SMS or text message.
The SMS marketing industry has grown exponentially over the past two years and the cost involved in setting up a new campaign and running it monthly is far lower than other forms of marketing businesses traditionally engage in.
SMS marketing is a two-fold operation.
The first process is collecting mobile numbers.
Your customers must opt-in to receive information from you.
You can not load in a set of numbers you have collected through other means and send a SMS message.
That is SPAM and not allowed by cell phone carrier regulations.
Customers can opt-in from a web form and then confirming their subscription request via text.
They can also, and the most common way to opt-in is texting a keyword to a 5 or 6 digit shortcode.
Once people opt-in to receive future offers and announcements, they are automatically sent an auto-reply message with information of how to opt-out and a phone number of the business.
You advertise your new SMS text messaging campaign by placing mobile call to actions in your business, integrated with your other marketing, displaying on social media sites and telling customers directly in your place of business.
The second part of SMS text messaging is sending SMS blasts to your entire subscriber list.
Ideally 2 to 3 messages a month should be sent to maximize the redemption rates of the offers.
Since people are giving you their mobile number, something quite personal and close to people, the offers should be exclusive and not found anywhere else.
This will keep your opt-outs low and the amount of traffic it can bring to your business high.
If traditional marketing such as direct mail, newspaper, coupon magazines and other marketing isn't bringing you the ROI you need to grow your business, consider reaching your customers where they are every day.
Your customers always have their mobile phones with them and read text messages at a rate of almost 99%.
SMS text messaging is the perfect way for your message to be read and to reconnect with your customers that want to spend money with you.
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