The problems with buying women's designer clothing online is that although the costs are a lot lower than you find on the High Street, it can often be difficult  to part with large amounts of cash without even trying on the garment first. Although returns policies are often great and, in many cases, are a free part of the service, many women feel that online shopping should be reserved for buying those everyday staples that they can wear at work or social functions. Indeed, there are a wide variety of great designers and brands available online and many of these offer great quality products for affordable prices that make them ideal purchases for everyday use.

But what about those garments which are in between high couture and the everyday essentials? Increasingly, more brands are developing lines of clothing that are aimed at mid-market buyers of so called High Street couture. Shops like Reiss and Joules cater to this market on the High Street and have a notable online presence, but what of the other manufacturers? From TFNC clothing, Amy Childs and Firetrap, there are an ever increasing number of designers that are producing products that will satisfy even the most demanding fashionistas without reducing the average women on the street to total penury. Brands such as TFNC clothing put their emphasis on producing elegant and refined clothing, with excellent attention to detail and great quality cloth.

Indeed, part of the attraction of this new niche of women's designer clothing is that it is made to a slightly higher specification than you would otherwise find from a retailer such as Marks and Spencer. Although the cost is a little higher than you might pay if you were shopping for a more staple wardrobe piece, the additional premium is certainly worth it and with the increasing number of brands launching into this segment, we're bound to see even more exciting designs. Hipster label, ‘Oh My Love', have recently launched a new collection of clothing inspired by the playful romper suits and dungarees of the seventies and TFNC clothing have recently launched a line that is a great and gothic new take on the little black dress.

The key to finding something that you will keep coming back to is not to compromise on the style elements that you want. Too often we decide that something is negotiable when, in truth, it's simply that we've got fed up with further shopping. Online stores have made the process so much easier and now there is no excuse not to hold out for that killer design you simply must have.