Serious Crisis facing Android system in the Future
Android, based on open feature, enables manufacturers to develop smartphones at a low cost, and rapidly collect a number of users. According to the latest report from market research firm IDC, Android expects to have 61% market shares in 2012, much higher than Apple 20.5% and 5.2% of Windows Phone.
But in parallel, IDC predicted by 2016 Windows Phone would surpass Apple, getting the majority of market shares from Android platform. Apple actively conducts patent battle, and Microsoft gradually raises Android manufacturers' royalty, which all hit Android. To make the matter worse, Android is also full of many problems, including serious separation between version and original code, safety suffering doubt where no company takes Android handset as enterprise phone.
No mention to the rampant software piracy, flooding application store garbage programs, developing lacking efficiency that makes not only independent developers, but also big company difficult to make margins in the Android platform.
Success of market comes from the open characteristic, which leads to the loss of market.
Most trouble results from Android's complete open trait.
It is difficult for Google to effectively solve these problems; in addition, Google do not directly make profits from Android devices, even acquiring Motorola, it has to consider other OEM manufacturers; moreover, except for maintaining Android ecosystem, Google manages to achieve earnings in ad business. So whether private brand or ads business all trapped Google.
Besides, Apple, in this year, launched its own map service, replacing Google Maps and increasing more search engine choice; what's worse, even Android camp begins to collapse, which can be found from the following aspects:
1. Amazon Kindle running Android system do not use Google Play application store; in map, choose Nokia, but not Google, even welcome Microsoft's Bing as for search engine.
2.For big OEM factories, in addition to pay for Microsoft protection fee, they also have to worry the lawsuit from Apple and the growing risk and cost, resulting in Samsung?HTC and Sony continuing to support Microsoft camp to spread risks.
These blows since the patent litigation between Samsung and Apple, Google seems struggle to respond, which shows the potential crisis facing Android platform.
But there is no denying that smartphone market will maintain rising, especially low-end smartphones are the main growing force in the future.
Although Apple will not rush into low-end market, but Nokia that will fighting for the last time is a formidable rival, even Samsung, though leading Android platform and introducing the first WP8 handset ATIV before Nokia, has a comparable worse performance than the Nokia Lumia PureView which owns outstanding technique. Besides, the durability of Nokia strongly attracts low-end users, whose App purchase rate, ad surf and click ratio is lower than high-end users, which limit Google's profit in low-end market.
Activity is the best defense.
Suffering attack of two camps in high-end market, meanwhile facing strong competitor Nokia in low-end market, Google, to twist the double hard situation of Android platform, must large-scale improve developing and application shops condition, enhancing system safety, decreasing user anxiety, especially changing the attitude distancing itself from issues that occur in operators, such as aiding OEM factories to handle Apple patent licensing fee and Microsoft operating system royalty questions; though it is very hard, Google, if does not do so, finally will pay higher price facing the swallowing of Windows Phone.
Just as what IDC had forecasted, Android platform peek was over; and no matter how to remain margin, like other electronic products, mobile device will end the high-profit cycle. There is great impact in the combination between Nokia and Microsoft that has advantages in enterprise market?developers and platform development.
But in parallel, IDC predicted by 2016 Windows Phone would surpass Apple, getting the majority of market shares from Android platform. Apple actively conducts patent battle, and Microsoft gradually raises Android manufacturers' royalty, which all hit Android. To make the matter worse, Android is also full of many problems, including serious separation between version and original code, safety suffering doubt where no company takes Android handset as enterprise phone.
No mention to the rampant software piracy, flooding application store garbage programs, developing lacking efficiency that makes not only independent developers, but also big company difficult to make margins in the Android platform.
Success of market comes from the open characteristic, which leads to the loss of market.
Most trouble results from Android's complete open trait.
It is difficult for Google to effectively solve these problems; in addition, Google do not directly make profits from Android devices, even acquiring Motorola, it has to consider other OEM manufacturers; moreover, except for maintaining Android ecosystem, Google manages to achieve earnings in ad business. So whether private brand or ads business all trapped Google.
Besides, Apple, in this year, launched its own map service, replacing Google Maps and increasing more search engine choice; what's worse, even Android camp begins to collapse, which can be found from the following aspects:
1. Amazon Kindle running Android system do not use Google Play application store; in map, choose Nokia, but not Google, even welcome Microsoft's Bing as for search engine.
2.For big OEM factories, in addition to pay for Microsoft protection fee, they also have to worry the lawsuit from Apple and the growing risk and cost, resulting in Samsung?HTC and Sony continuing to support Microsoft camp to spread risks.
These blows since the patent litigation between Samsung and Apple, Google seems struggle to respond, which shows the potential crisis facing Android platform.
But there is no denying that smartphone market will maintain rising, especially low-end smartphones are the main growing force in the future.
Although Apple will not rush into low-end market, but Nokia that will fighting for the last time is a formidable rival, even Samsung, though leading Android platform and introducing the first WP8 handset ATIV before Nokia, has a comparable worse performance than the Nokia Lumia PureView which owns outstanding technique. Besides, the durability of Nokia strongly attracts low-end users, whose App purchase rate, ad surf and click ratio is lower than high-end users, which limit Google's profit in low-end market.
Activity is the best defense.
Suffering attack of two camps in high-end market, meanwhile facing strong competitor Nokia in low-end market, Google, to twist the double hard situation of Android platform, must large-scale improve developing and application shops condition, enhancing system safety, decreasing user anxiety, especially changing the attitude distancing itself from issues that occur in operators, such as aiding OEM factories to handle Apple patent licensing fee and Microsoft operating system royalty questions; though it is very hard, Google, if does not do so, finally will pay higher price facing the swallowing of Windows Phone.
Just as what IDC had forecasted, Android platform peek was over; and no matter how to remain margin, like other electronic products, mobile device will end the high-profit cycle. There is great impact in the combination between Nokia and Microsoft that has advantages in enterprise market?developers and platform development.
Source...