Getting traffic to a website is fairly easy and should never have to be outsourced unless you are already making a lot of money and don't have time to get more visitors.
Targeted traffic is not so easy to obtain, but it is essential to making your website successful.
You don't want to make a website about how to make money online and have your traffic wanting to learn more about dog training.
The key to getting targeted traffic is with the right keywords.
It can be very tricky depending on what niche you are in.
If you make a website that is in the health niche, say you were posting a whole bunch of weight loss tips.
If you were writing articles with a link to your website, your keywords should include "weight loss" or "How to lose weight" etc.
If you have keywords that say "how to gain muscle," your visitors may only be focuses on how to gain muscle, not how to lose weight.
Another good thing to note is to make sure you are using the correct keywords on your website or blog.
If you are dedicated to gaining Backlinks to your website then you should make sure your keywords are matching your selected niche so that your traffic is targeted.
One good way to get Backings is to comment on do-follow blogs.
Do-follow blogs are blogs are blogs that you can comment on and leave a link to your website in the comment.
This will give you a Backlink back to your website and overtime, with enough Backlinks, you can get good traffic from search engines.
Another good way to get Backlinks is to properly use Social Bookmarking services.
You can bookmark your website as well as your pages/posts and this will create a backlink back to your website.
You can also get traffic from the bookmarks.