Within the last 5 year, link popularity has been the weapon of choice when it came to internet marketing.
Search engines measure page ranking status by the websites with the most back links on the internet and having your website on the first page of a search engine can drive loads of traffic to your site.
Due to lots of people duplicating their back links inappropriately, search engines have tightened their rules and regulations when it comes to link popularity.
Personally I believe that writing and submitting articles is the absolute best way to generate traffic to your site and increase your link popularity.
Basically, every time you submit your articles to well respected article directory, they will publish your material as well as your resource box.
What this does is expose your business to the public so people interested in your niche market can find and read your articles and also click your back link.
Based on personal experiences, I've used every marketing method you can think of and there's been nothing more productive and more efficient then article marketing.
Every day I am getting more and more leads coming to my website and subscribing under my mailing list and the best thing about it is the more I write and submit articles, the more traffic I get.
What this means is there's no limit to how far I can take my business.
With that being said, if you are not using article marketing as a tool to help you generate traffic and improve your link popularity I encourage you to check it out.