Why You Need A Mobile Website For Your Business Today
There are over 125 billion websites on the internet but only about 10 million of those are mobile websites, which is only .
008% of all websites online.
This should give you an idea of the opportunity there is for companies that go mobile now with their website design.
Google announce in 2010 that they will be adopting a mobile first policy and that their programmers will be doing work with mobile phones in mind first.
When Google makes a major shift in their focus it really shows the major changes that are in store for the future of Internet use.
Another major change has been the amount of local searches that are being made.
There has been a 50% growth rate in the amount of local searches made every year.
For 2011 it is being estimated there will be 2.
3 billion local searches and in 2012 there will be 3.
45 billion local searches.
What does this have to do with having a mobile phone version of your website? The number one access method for local searches is the mobile phone.
Google has reported a 500% growth in local mobile searches from 2008 to 2010 and a 67% increase in mobile queries in the last quarter alone.
So whats the difference between a mobile website and your standard business website? With the standard website while smart phones are able to access and view the site users often have to scroll around to try and find the information that they are looking for.
The text is very small and difficult to read on the small mobile phone screen, so the user needs to expand the screen to make it legible which in turn forces the user to scroll around even more.
It is difficult to navigate because the links are also very small and often placed next to each other causing the user to have trouble selecting the link that want causing major frustration.
A mobile version of your website is designed to be very easy to read and navigate.
Your contact information is always present and the visitor can just click the phone number on the page and their phone automatically dials your number for them.
The site is usually only 3-5 pages and includes only the most important information, mobile users are one your mobile website for a very specific reason and it is important that they find what they are looking for quickly.
Graphics and pictures are simplified so that the page can load quickly over the sometimes congested mobile phone networks.
Specials and sales are placed on the front page so the visitor instantly is given a reason to either contact you or visit your business.
If they are visiting your site on their cell they are often out shopping or traveling and are looking for their next stop.
If you have an easy to use mobile website and your competitors don't you now have a huge competitive advantage in gaining the business of that potential customer.
008% of all websites online.
This should give you an idea of the opportunity there is for companies that go mobile now with their website design.
Google announce in 2010 that they will be adopting a mobile first policy and that their programmers will be doing work with mobile phones in mind first.
When Google makes a major shift in their focus it really shows the major changes that are in store for the future of Internet use.
Another major change has been the amount of local searches that are being made.
There has been a 50% growth rate in the amount of local searches made every year.
For 2011 it is being estimated there will be 2.
3 billion local searches and in 2012 there will be 3.
45 billion local searches.
What does this have to do with having a mobile phone version of your website? The number one access method for local searches is the mobile phone.
Google has reported a 500% growth in local mobile searches from 2008 to 2010 and a 67% increase in mobile queries in the last quarter alone.
So whats the difference between a mobile website and your standard business website? With the standard website while smart phones are able to access and view the site users often have to scroll around to try and find the information that they are looking for.
The text is very small and difficult to read on the small mobile phone screen, so the user needs to expand the screen to make it legible which in turn forces the user to scroll around even more.
It is difficult to navigate because the links are also very small and often placed next to each other causing the user to have trouble selecting the link that want causing major frustration.
A mobile version of your website is designed to be very easy to read and navigate.
Your contact information is always present and the visitor can just click the phone number on the page and their phone automatically dials your number for them.
The site is usually only 3-5 pages and includes only the most important information, mobile users are one your mobile website for a very specific reason and it is important that they find what they are looking for quickly.
Graphics and pictures are simplified so that the page can load quickly over the sometimes congested mobile phone networks.
Specials and sales are placed on the front page so the visitor instantly is given a reason to either contact you or visit your business.
If they are visiting your site on their cell they are often out shopping or traveling and are looking for their next stop.
If you have an easy to use mobile website and your competitors don't you now have a huge competitive advantage in gaining the business of that potential customer.
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