Copywriting eBooks - Which Copywriting eBook Should I Read?
Many people looking to develop their writing skills consider the option of buying an eBook.
Buying a copywriting eBook allows you to access the distilled wisdom of a professional copywriter quickly and easily.
The ease of publishing offered by the format means you will be able to choose from a huge variety of copywriting eBooks, since copywriters who want to publish their books are not constrained by the need to find a paper publisher who is willing to invest in their work.
Instead, they can simply publish their copywriting eBook online, allowing aspiring copywriters to search for, browse and download their works directly.
The price of copywriting eBooks varies widely.
Some are available for nothing, having been conceived largely as marketing devices or perhaps as the incentive for website visitors to enter an email on a so-called 'squeeze page'.
At the other end of the scale, some are sold online for as much as $40 or even more.
If you're considering investing in a copywriting eBook, it's worth looking to see if a sample passage or a few pages have been provided for you to evaluate the book before you pay.
Many authors offering longer, more comprehensive works on copywriting offer this facility so that their readers can confirm the quality of the content before they commit to making a purchase.
Another thing to look for is a list of contents.
Ideally, you should be able to assess what's actually in your copywriting eBook before you download and start reading it.
OK, the eBook might be free, but even so you don't want to invest time and effort to download and read something that's mostly filler.
So make sure you can check out the contents list, and judge for yourself how valuable the content is going to be.
You're looking for solid, factual headings, not jazzy headlines.
The best copywriter eBooks are filled with proven, practical techniques, and certainly won't pretend to offer any kind of amazing 'new solution' or 'hidden secret'.
If something sounds like it's too good to be true, it probably is.
There are many high-quality copywriting eBooks out there, at a variety of price points.
Many eBooks are given away free, usually as an incentive to sign up for a copywriting course or purchase additional eBooks, or perhaps to encourage clients to use a particular copywriter's services.
Free copywriters' eBooks available on the web include Alex Mandossian's 21 Copywriting Secrets, Make Your Words Sell! by Joe Robson and Ken Evoy, and Sales Letter Success by Stuart Elliott.
If you're considering a free copywriting eBook, it's worth remembering that no-one is going to give away that much truly valuable content for free.
While you might find some useful information in them, it's likely to be fairly basic or generic, rather than specialised or advanced knowledge that you can use to develop your skills to the next level.
So free copywriting books might be a good first step if you're just starting out as a copywriter, but for something a little more involved you'll probably want to consider splashing out some cash.
There are many copywriting eBooks available on a paid-for basis.
Usually, the author will have put together a web page devoted to their eBook, at which they'll outline the content and explain why they feel you should pay for it.
Paid-for copywriting eBooks include Confessions of a Website Copywriter by Lenny Eng, Successful Freelance Copywriting by Glenn Murray and my own Copywriting Masterclass.
Buying a copywriting eBook allows you to access the distilled wisdom of a professional copywriter quickly and easily.
The ease of publishing offered by the format means you will be able to choose from a huge variety of copywriting eBooks, since copywriters who want to publish their books are not constrained by the need to find a paper publisher who is willing to invest in their work.
Instead, they can simply publish their copywriting eBook online, allowing aspiring copywriters to search for, browse and download their works directly.
The price of copywriting eBooks varies widely.
Some are available for nothing, having been conceived largely as marketing devices or perhaps as the incentive for website visitors to enter an email on a so-called 'squeeze page'.
At the other end of the scale, some are sold online for as much as $40 or even more.
If you're considering investing in a copywriting eBook, it's worth looking to see if a sample passage or a few pages have been provided for you to evaluate the book before you pay.
Many authors offering longer, more comprehensive works on copywriting offer this facility so that their readers can confirm the quality of the content before they commit to making a purchase.
Another thing to look for is a list of contents.
Ideally, you should be able to assess what's actually in your copywriting eBook before you download and start reading it.
OK, the eBook might be free, but even so you don't want to invest time and effort to download and read something that's mostly filler.
So make sure you can check out the contents list, and judge for yourself how valuable the content is going to be.
You're looking for solid, factual headings, not jazzy headlines.
The best copywriter eBooks are filled with proven, practical techniques, and certainly won't pretend to offer any kind of amazing 'new solution' or 'hidden secret'.
If something sounds like it's too good to be true, it probably is.
There are many high-quality copywriting eBooks out there, at a variety of price points.
Many eBooks are given away free, usually as an incentive to sign up for a copywriting course or purchase additional eBooks, or perhaps to encourage clients to use a particular copywriter's services.
Free copywriters' eBooks available on the web include Alex Mandossian's 21 Copywriting Secrets, Make Your Words Sell! by Joe Robson and Ken Evoy, and Sales Letter Success by Stuart Elliott.
If you're considering a free copywriting eBook, it's worth remembering that no-one is going to give away that much truly valuable content for free.
While you might find some useful information in them, it's likely to be fairly basic or generic, rather than specialised or advanced knowledge that you can use to develop your skills to the next level.
So free copywriting books might be a good first step if you're just starting out as a copywriter, but for something a little more involved you'll probably want to consider splashing out some cash.
There are many copywriting eBooks available on a paid-for basis.
Usually, the author will have put together a web page devoted to their eBook, at which they'll outline the content and explain why they feel you should pay for it.
Paid-for copywriting eBooks include Confessions of a Website Copywriter by Lenny Eng, Successful Freelance Copywriting by Glenn Murray and my own Copywriting Masterclass.
Source...