The prime audiences for a marketing blog are the primary Search Engines.
Search engine visibility is one of several ways to augment traffic to your business blog, so it will be the topic of this discussion.
Key Phrase Research Before you can get better search engine visibility, you have to identify the key phrases under which your blog should be found.
As we have defined, key search phrases are those phrases your intended consumer would enter into a search engine when researching services like yours.
For instance, if you're a furniture wholesaler in Illinois, your key phrases might include: oIllinois Furniture Traders oFurniture Wholesale dealer oFurniture dealer from Illinois oGet your furniture from Illinois oand so on...
Key phrases are decisive to your search engine success.
The only way to improve your key prospects through search engines is to know what phrases your key prospects are searching.
The trouble is, a lot of people waste time, effort and opportunity by incorporating the wrong phrases.
Don't Guess at Your Key Phrases Here's the good news.
You don't have to guess which phrases people are searching and which ones they're not.
You can pinpoint your requirements by using a search tracking service such as WordTracker or KeywordDiscovery.
com Keyword vs.
Key Phrase Don't be misled by the term "keyword.
" It's rarely a good idea to focus on a single word when optimizing your website.
That's why I use the term "key phrase.
" Few surfers enter a single word into a search engine these days.
Most people enter two or more combinations.
How Many Phrases? How many key phrases do you really have to focus on? Well, that may depend on the key phrase investigations you do, what services you offer, etc.
In my understanding, most online firms limit their key phrase usage to below 10 on most occasions.
Remember that quality, keyword-rich content is the basic initiation point for search engine optimization, which in itself is the starting point for business blog visibility.