BUSTED! 2 Article Marketing Myths That The GURUS Want You to Believe (The Jig Is UP)
Bad article marketing advice infuriates me.
:-) It literally makes me mad.
(and sad) Want to know why? Because I hate to see so many people duped, disappointed or even gently mislead when it comes to the true power, and potential that comes with creating killer content that converts like crazy.
The fact is, I've built my own business largely on the broad shoulders, and firm foundation of writing and syndicating articles around the web.
And believe me when I tell you, I've made more than my own fair share of mistakes.
But as someone who places a huge value on the importance in the INTEGRITY of the information that I share with my own readership, I hate to see others throw around myths, misinformation, guesses and even "fibs" when it comes to teaching what it TRULY takes to crush it, with your content.
:-) The 2 biggest myths I read are these: Article Marketing is GREAT for Building Links for SEO: It's really not "great", at all.
It's good...
and helpful, but if I was trying to use article marketing solely as a back link building strategy for SEO benefits, I'd be wasting most of my time, effort, energy and income.
(become time IS money...
and writing articles DOES take time) The truth? The search engines are sophisticated, and they realize that the value of a site is NOT greatly appreciated by having an avalanche of articles on one or two or even many directories.
In effect, after a few submissions, the law of diminishing returns kicks in from an SEO standpoint, and rotating your anchor text, or switching up your internal target pages helps a bit...
but still not enough to justify this strategy, in my view.
(and I've got 5000 + articles, and over 50 active blogs to use as a testing point for this opinion) Keyword Friendly Anchor Text is the Most Important Part of the Resource Box No, actually it's not...
even close.
The truth? You care about CLICK through percentage...
period.
If I use generic call to action keywords in my resource box, for example...
that get a 30% response, versus using a keyword friendly anchor text phrase that gets 10%, which one do you think is better to use? I care about TRAFFIC, from my articles, period.
Not anchor text...
ever.
In one niche, for example, in 2009...
I generated over 1.
2 MILLION readers in one niche alone, with a click through rate of about 25% (well over a quarter of million visitors to ONE affiliate program alone) using very generic words like "start here" or "begin today".
Yet, I've seen "guru's" who get 10% CTR "teach" that this is NEVER a good idea? Why not? Traffic is what I care MOST about...
and if you want to crush it with YOUR content, it's where you'll focus as well.
:-)
:-) It literally makes me mad.
(and sad) Want to know why? Because I hate to see so many people duped, disappointed or even gently mislead when it comes to the true power, and potential that comes with creating killer content that converts like crazy.
The fact is, I've built my own business largely on the broad shoulders, and firm foundation of writing and syndicating articles around the web.
And believe me when I tell you, I've made more than my own fair share of mistakes.
But as someone who places a huge value on the importance in the INTEGRITY of the information that I share with my own readership, I hate to see others throw around myths, misinformation, guesses and even "fibs" when it comes to teaching what it TRULY takes to crush it, with your content.
:-) The 2 biggest myths I read are these: Article Marketing is GREAT for Building Links for SEO: It's really not "great", at all.
It's good...
and helpful, but if I was trying to use article marketing solely as a back link building strategy for SEO benefits, I'd be wasting most of my time, effort, energy and income.
(become time IS money...
and writing articles DOES take time) The truth? The search engines are sophisticated, and they realize that the value of a site is NOT greatly appreciated by having an avalanche of articles on one or two or even many directories.
In effect, after a few submissions, the law of diminishing returns kicks in from an SEO standpoint, and rotating your anchor text, or switching up your internal target pages helps a bit...
but still not enough to justify this strategy, in my view.
(and I've got 5000 + articles, and over 50 active blogs to use as a testing point for this opinion) Keyword Friendly Anchor Text is the Most Important Part of the Resource Box No, actually it's not...
even close.
The truth? You care about CLICK through percentage...
period.
If I use generic call to action keywords in my resource box, for example...
that get a 30% response, versus using a keyword friendly anchor text phrase that gets 10%, which one do you think is better to use? I care about TRAFFIC, from my articles, period.
Not anchor text...
ever.
In one niche, for example, in 2009...
I generated over 1.
2 MILLION readers in one niche alone, with a click through rate of about 25% (well over a quarter of million visitors to ONE affiliate program alone) using very generic words like "start here" or "begin today".
Yet, I've seen "guru's" who get 10% CTR "teach" that this is NEVER a good idea? Why not? Traffic is what I care MOST about...
and if you want to crush it with YOUR content, it's where you'll focus as well.
:-)
Source...