Content is definitely one of the keys to turning your blog into a profit engine.
The hottest media type in the world right now is video.
In fact, YouTube is one of the most visited sites in the world and it's a site with nothing but video.
If you're not using video on your blog you should seriously consider doing so.
There are many advantages and very few disadvantages.
The main advantage, however, is that it allows you to connect with your visitors on a totally new level.
You might be wondering, however, what kind of content you can create with your videos.
That's easy though! Basically any type of content you could create in a written blog post is something you can create with video.
That means regular content posts such as reviews, tips and tricks, hints etc.
What truly separates video from written blog posts is the fact that you can actually show your visitors things.
You can show them how to perform a specific task.
You can show the product you're reviewing.
You can visualize solutions that it would be almost impossible to for the visitor to fully understand in a written blog post.
This direct form of communication allows you to build a direct rapport with your customer.
And that is the key to making money with your blog! If you are afraid of getting into video blog posts because they seem difficult to create you're selling yourself short.
There are free software applications available such as Camstudio that allows you to create a video of what you're doing on your computer screen.
This is great if you want to show your readers something that takes place on a computer.
Most blogging platforms make it really easy for the user to upload media such as video and embed them on their blog post.
An alternative is to simply upload your video to YouTube and embed it on your blog.
By placing a link to your blog on YouTube you can even ensure that people who happen to find your video on YouTube find their way to your blog.