If you are the kind of entrepreneur who only uses Twitter, Facebook, and Google+ to share photos and life events, then you're missing other opportunities such as promoting your business.
More than connecting and communicating with other people, many consumers also use social media to research, review, and express loyalty to particular brands.
According to research, almost 90 percent of consumers read online reviews before buying a product.
They search for answers through Google or ask their peers of their opinions via their favorite social media sites.
Hence, if there is one place on earth where your business should be present, that will be the Internet.
You have to make sure that you're searchable online and that you have your page available on all applicable social media platforms.
Are you still not convinced? Here are some of the reasons why social media is an effective marketing strategy.
Promote your brand - Unlike other marketing platforms, social media can create buzz and promote online conversation.
What is your business? How will it benefit your clients? Why should they choose your product? You should address these questions by posting blogs, articles, testimonials, and videos.
It will not only clarify concerns, but will also help consumers recognize your brand by keeping them informed and updated.
Build customers' trust - Did you know that 71% of consumers would more likely trust a product that has a Facebook page? According to research, clients regard a business genuine if it has information on the Internet and/or viral in different sites.
Hence, the more clients "share" and "like" your business, the more it increases its credibility.
Increase your online visibility - Social networking sites are used to communicate and connect with people around the world.
You can increase your online visibility through banner advertising, ad words and opt-in e-mail lists.
Maximize your Facebook, Twitter, and LinkedIn accounts by letting clients know about recent promos, discounts, and other offers you have.
Boost your search engine ranking - Google has recently allowed tweets and Facebook pages to appear in search results, giving businesses the opportunity to convert leads to prospective clients.
Since they generate a high volume of web site traffic, optimize your marketing efforts by using keywords, meta tags, and back links.
Reduce marketing costs - Social media for marketing is probably the most cost-effective way to promote your brand.
It increases your return on investment reducing advertising costs such as traditional printing, radio announcements, and newspaper advertisements.
Since most networking sites are free, they allow you to reach more clients without spending extra money, time, and commitment.
Through networking platforms, your business is now just a click away from clients.