In the past affiliate marketers have chosen a product and then went online and tried to sell it.
This has worked for those who have mastered the skills of traffic generation.
However there is a better way to do affiliate marketing today and in this article were going to talk about niche affiliate marketing.
Straight away niche affiliate marketing enables you to avoid and remove a major part of your potential competition.
For example if you choose to sell products in the niche of "earning money online" you will find that to be a very competitive niche.
Having a broadly based theme makes it very competitive and hard to make decent headway.
One way to narrow that down and turn the idea of earning money online into niche affiliate marketing is to target a specific way to do that.
For example targeting a niche of work at home allows you to specifically work towards selling products to teach people how to work at home.
You can teach them how to earn money working at home as opposed to giving them a broad based niche of earning money online which could allow you to sell any number of different products.
The other thing niche affiliate marketing does is it allows you to differentiate yourself from the competition.
Again using the theme of work at home you will find that there are many websites in this niche.
What you have to do is come up with a way to differentiate yourself, the products that you offer, and the way that you present them online.
You can certainly look at your competition to come up with ideas on ways to do this.
One possibility is to decide that you will only deal with products which you have personal experience with, and therefore have an intimate knowledge of.
This is a very popular way to do niche affiliate marketing today at your own pace.
You present your product more in the form of a review and a pre-sell page.
In this way you are not really selling at all as much as you are making a recommendation.
This is a really great method of building your niche affiliate marketing business if you have already developed a good list for email marketing purposes.
If you do not have a list of your own it's certainly something you should be working on.
In summary niche affiliate marketing is better than the old way of doing affiliate marketing because it allows you to focus your business on a narrow based theme.
You now have the ability to generate a good income by focusing your efforts on that particular market segment.