Win in the real estate investment game
The first lesson I learned was that I had to brand myself like the big companies. That meant I had to look the part, act the part, and be the part.
What do I mean by that??? I took Pepsiâ„¢ as my model. Pepsiâ„¢ is the parent company which houses so many sub-brands under it I can't begin to name them all, but here are a few: Mountain Dewâ„¢, Dr. Pepperâ„¢, Diet Pepsiâ„¢, Caffeine Free, Wild Cherry Pepsiâ„¢, Pepsi Oneâ„¢, Aquafinaâ„¢, SoBeâ„¢, Propelâ„¢, Sierra Mistâ„¢, Mug Root Beerâ„¢, Lipton Ice Teaâ„¢, Gatoradeâ„¢ and let us not forget that little chip company Frito Layâ„¢.
So what am I telling you? In simple terms, when you compete as ONE you have ONE shot at getting a deal or making money. [http://www.insaneleads.com]
Ok so you followed up 7 - 13 times like all of the marketing books tell you. You never missed sending out a mailing list on time. You do everything you have ever been taught about marketing.
But what it boils down to is this. When your prospect is looking for you, are you there in front of them, are you there in their minds, or are you there in a stack with 50 other
investors marketing material? http://www.insaneleads.com
If you're in the stack with 50 others and each of your messages have come from the same company or worse yet each piece of marketing is the same; you only have a 2% chance of getting that prospect, 50:1 odds.
Let me make one thing very clear; I can hear the moans, but "What if you have 7 of the same postcards the prospect is going to notice you more right?" Right, then they see the same message 6 more times and throw every single one of your pieces of marketing material away thinking "it's that guy again", and they call the next guy. They call the guy who looks the part, and says the right things at the right times. First impressions are HUGE.
If you're in the stack of 50 wouldn't you like to have as many brands as possible to attract that prospects attention? The answer is YES you would love to have 10 different pieces of marketing material (Brands) in that stack of 50. Your odds just went way up to (20% you get the deal), because it's not the same thing from the same company 10 times (that stuff just gets thrown out). Ok, Ok you change your message every time... is that working for you? People are looking for the specialist that can help with their exact problem, not an all in one problem solver. If they think cash will solve their problem you better be offering fast cash, and if they need to know more about foreclosure you better be offering Free information. Got it?
www.insaneleads.com
Well I have gone on long enough about this I hope you get the point, about my first lesson.
What do I mean by that??? I took Pepsiâ„¢ as my model. Pepsiâ„¢ is the parent company which houses so many sub-brands under it I can't begin to name them all, but here are a few: Mountain Dewâ„¢, Dr. Pepperâ„¢, Diet Pepsiâ„¢, Caffeine Free, Wild Cherry Pepsiâ„¢, Pepsi Oneâ„¢, Aquafinaâ„¢, SoBeâ„¢, Propelâ„¢, Sierra Mistâ„¢, Mug Root Beerâ„¢, Lipton Ice Teaâ„¢, Gatoradeâ„¢ and let us not forget that little chip company Frito Layâ„¢.
So what am I telling you? In simple terms, when you compete as ONE you have ONE shot at getting a deal or making money. [http://www.insaneleads.com]
Ok so you followed up 7 - 13 times like all of the marketing books tell you. You never missed sending out a mailing list on time. You do everything you have ever been taught about marketing.
But what it boils down to is this. When your prospect is looking for you, are you there in front of them, are you there in their minds, or are you there in a stack with 50 other
investors marketing material? http://www.insaneleads.com
If you're in the stack with 50 others and each of your messages have come from the same company or worse yet each piece of marketing is the same; you only have a 2% chance of getting that prospect, 50:1 odds.
Let me make one thing very clear; I can hear the moans, but "What if you have 7 of the same postcards the prospect is going to notice you more right?" Right, then they see the same message 6 more times and throw every single one of your pieces of marketing material away thinking "it's that guy again", and they call the next guy. They call the guy who looks the part, and says the right things at the right times. First impressions are HUGE.
If you're in the stack of 50 wouldn't you like to have as many brands as possible to attract that prospects attention? The answer is YES you would love to have 10 different pieces of marketing material (Brands) in that stack of 50. Your odds just went way up to (20% you get the deal), because it's not the same thing from the same company 10 times (that stuff just gets thrown out). Ok, Ok you change your message every time... is that working for you? People are looking for the specialist that can help with their exact problem, not an all in one problem solver. If they think cash will solve their problem you better be offering fast cash, and if they need to know more about foreclosure you better be offering Free information. Got it?
www.insaneleads.com
Well I have gone on long enough about this I hope you get the point, about my first lesson.
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