No matter what you're in the market for, you can simply type in what you need into a search engine, such as Google, and "viola!", you have information at your fingertips.
Maybe 156,899 sites of information.
It's the good and bad of search engines today and we've all grown accustomed to it.
We enter, it returns and then we spend hours going through the results to find what we are looking for.
How wonderful would it be if the search engine was able to rank the results and show the ones that were most relevant to us? It would save people a good amount of time, otherwise spent site-hopping.
The technology is available, what we need is creativity.
Settling for the current process of searching a digital database because we are comfortable with it may prolong progress.
It's time to venture into new frontiers of information retrieval.
When I'm standing at the local electronics store and looking at prices on a laptop, I want to be able to search another local competitor's price easily but instead what happens is the internet browser on my phone pulls up anything with the word laptop in it and most of the sellers are too far from home.
Even when you type in your area, you end up with results that do not pertain to what you're looking for.
It can be frustrating but it it's just become the standard because there is no other way...
for now, that is.
If a brave and creative company does come out with a new way to make desired information more readily available, imagine the social influence they would have on millions of people.
When you use a tool that is specialized to your duty, you will likely use it again and again, trusting it's outcome.
A service that supplies you with the information you need, and only that, already analyzed and ranked for you is a valuable tool that can be used to influence consumer behaviors.