If you are reading this, you have read a few articles in your time.
Article marketing is about getting the reader to take action after they have read the work.
The reason why many writers pour their heart and soul into the articles you read is to get you to do one simple thing.
They want you to click on the link below the article.
That link resides in the resource box.
A resource box is what you usually find at the end of the article on an article directory website.
These innocent little boxes contain the name of the author, a brief description of the sponsoring site or author and a link.
When you focus on article marketing as a tool to drive traffic, you are really directing the reader to your commercial after the show.
If you like what the author had to say on the subject you chose to read about, you would be interested in finding out a little more about the authors information.
The resource box is the brief commercial that the author places on the article to get you to their website or blog.
Like Television, the goal of article marketing is the commercial.
When building your resource box, be sure to craft it in a way that makes the reader who came to read your article click the link without hesitation.
That means you will need to include some keyword connection to the article or title of the article.
You only get a small space for your resource box so you better make the most of it.
Keep the idea of the short commercial that jumps out at you after your sitcom ends.
Article marketing should create the same effect as a great half hour sitcom with a 30 second commercial spot at the end.
Your resource box is like a Pay Per Click ad.
It is brief, and easily overlooked if it doesn't carry punch and promise.
You must grab their attention with your promotional copy.
If you have the opportunity to cater your resource box to fit the headline message; do it.
Many times you'll glance at the article and see an abrupt change when you get to the resource box.
This defeats the main purpose of article marketing.
If you can include information from the article in the resource box, the reader will continue reading.
You might even direct the reader to your website for more information on the subject of..
(fill in keyword).
Use keywords that are be related to your site in the article.
Make the people click your resource box by providing a call to action.
Tell them that they can benefit from clicking on the link.
You'd be surprised how many people will do what you tell them when they are in a state of satisfaction.
Make article marketing work for you by putting the resource box to work.