Avoid These 5 Mistakes and Make Money With Your Resell Rights Products
Let's take a look at the top five mistakes that resale rights marketers make so that you'd learn how to avoid them.
1.
Number one is when you sell your resell rights products to too
many people. This singular act could be so disturbing to your
potential customers enough to make them want to avoid investing in your resale rights product. This is especially true for experienced marketers who understand the resell markets well enough.
Interestingly, these are the actual people you need on your side. They are the ones with the big list and web presence that can move your products quickly.
If you sell the resale rights to too many people, none of them would be able to really make money because every purchaser of your resell rights products would be each other's competitor. Although the idea of selling as many number of copies of your products as possible sounds very lucrative, it will be difficult for you to make so much sales because people would stay away from such offers.
Nobody wants a product they cannot make money with. The value of your resell rights products would also diminish. You will be better off if you set a cap as to how many copies you will sell.
You must set a ceiling. You don't just set a ceiling for the number of copies of your resale rights product you will sell, you also need to ensure that the ceiling is not too high. That is you will still make sure that your ceiling does not sell to too many people.
If your ceiling is too high, the value of your resale rights
products would still suffer. For example, if you sell to 1,000
people, each purchaser would have to compete with 999 other people for the same market. This will still make your products a hard sell.
2.
Second is Pricing. If the price for your resell rights product is
too low, it will attract too many people, including wannabies that will not really take necessary action to push your products.
Add value to your resale rights product by increasing the price of your package and limit the cap to about 200 or below. This will ensure that whoever invests in your products can make money with it; and will work to make money with it. It will be a win-win-win situation.
3.
Next is failure to clearly state or explain the terms and conditions of usage license. The resale rights license that comes with the resale rights products is very, very important.
It should delineate the rights and obligations of the reseller. The Resale Rights License is the document wherein the guiding rules are established, and is also your guarantee to the purchasers that such rules shall strictly be implemented for the protection of their interests.
Take time to carefully write down the limitations of the rights you will be conveying to resellers, and present the same in a license agreement, preferably in PDF format. Adobe documents cannot easily be changed, and it would give your potential customers the security they need.
4.
Fourth is failing to honor the terms and conditions you have set
yourself, for the products. Nothing can compromise your business worse than your failure to live up to your promises. If you promise to sell 100 resale rights of a product, you cannot honorably sell 101 products; and claim a counting error.
If you promise to give them private label rights, you cannot restrict the way they could alter the work. The simple solution
to this is that you operate with utmost candor in your dealings
at all times.
5.
Selling resale rights at the height of the product's market life. This may definitely be a big plus for your potential customers, but it surely is a negative for you from a business point of view. If the product is of good quality and thus has the potential of selling very well, you'll be better off selling it yourself, exclusively at that.
However, it all depends on your preference. If you prefer to focus on product creation and leave the marketing aspect to your customers, it is alright. It is equally a good approach as you will get many people marketing your products, making money for you.
Whatever you decide to do, you must have a workable business plan before venturing into resale rights marketing. Then you can stay focused and not get derailed and keep making money.
1.
Number one is when you sell your resell rights products to too
many people. This singular act could be so disturbing to your
potential customers enough to make them want to avoid investing in your resale rights product. This is especially true for experienced marketers who understand the resell markets well enough.
Interestingly, these are the actual people you need on your side. They are the ones with the big list and web presence that can move your products quickly.
If you sell the resale rights to too many people, none of them would be able to really make money because every purchaser of your resell rights products would be each other's competitor. Although the idea of selling as many number of copies of your products as possible sounds very lucrative, it will be difficult for you to make so much sales because people would stay away from such offers.
Nobody wants a product they cannot make money with. The value of your resell rights products would also diminish. You will be better off if you set a cap as to how many copies you will sell.
You must set a ceiling. You don't just set a ceiling for the number of copies of your resale rights product you will sell, you also need to ensure that the ceiling is not too high. That is you will still make sure that your ceiling does not sell to too many people.
If your ceiling is too high, the value of your resale rights
products would still suffer. For example, if you sell to 1,000
people, each purchaser would have to compete with 999 other people for the same market. This will still make your products a hard sell.
2.
Second is Pricing. If the price for your resell rights product is
too low, it will attract too many people, including wannabies that will not really take necessary action to push your products.
Add value to your resale rights product by increasing the price of your package and limit the cap to about 200 or below. This will ensure that whoever invests in your products can make money with it; and will work to make money with it. It will be a win-win-win situation.
3.
Next is failure to clearly state or explain the terms and conditions of usage license. The resale rights license that comes with the resale rights products is very, very important.
It should delineate the rights and obligations of the reseller. The Resale Rights License is the document wherein the guiding rules are established, and is also your guarantee to the purchasers that such rules shall strictly be implemented for the protection of their interests.
Take time to carefully write down the limitations of the rights you will be conveying to resellers, and present the same in a license agreement, preferably in PDF format. Adobe documents cannot easily be changed, and it would give your potential customers the security they need.
4.
Fourth is failing to honor the terms and conditions you have set
yourself, for the products. Nothing can compromise your business worse than your failure to live up to your promises. If you promise to sell 100 resale rights of a product, you cannot honorably sell 101 products; and claim a counting error.
If you promise to give them private label rights, you cannot restrict the way they could alter the work. The simple solution
to this is that you operate with utmost candor in your dealings
at all times.
5.
Selling resale rights at the height of the product's market life. This may definitely be a big plus for your potential customers, but it surely is a negative for you from a business point of view. If the product is of good quality and thus has the potential of selling very well, you'll be better off selling it yourself, exclusively at that.
However, it all depends on your preference. If you prefer to focus on product creation and leave the marketing aspect to your customers, it is alright. It is equally a good approach as you will get many people marketing your products, making money for you.
Whatever you decide to do, you must have a workable business plan before venturing into resale rights marketing. Then you can stay focused and not get derailed and keep making money.
Source...